For years, the post-event recap looked the same. Estimated reach: 2.3 million. Impressions: 847,000. Total activations: 4,200. Photos taken: 12,500. Everyone nodded. The deck looked great. And …
Continue Reading about VANITY METRICS ARE DEAD. HERE’S WHAT LIVE EVENTS SHOULD ACTUALLY MEASURE. →
Brand activation at events is no longer optional for brands that want to be remembered. In a world where the experiential marketing industry is projected to reach $57 billion by 2027 (Maclyn Group, …
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Last updated: AI experiential marketing is the use of artificial intelligence, including generative AI, computer vision, machine learning, and natural language processing to create personalized, …
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