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Arrowhead Water partnered with the Anaheim Ducks to increase fan engagement through an interactive campaign that combined mobile gamification, in-arena promotion, retail touchpoints, and digital media.
The partnership already put Arrowhead Water in front of Anaheim Ducks fans. The campaign was designed to give those fans a reason to interact with the brand.
Arrowhead Water worked with MoZeus to create an interactive campaign that connected the energy of Ducks hockey with a mobile gamification experience.
Rather than relying on a single activation touchpoint, the campaign extended across the arena, mobile devices, retail locations, and digital media. Each channel helped drive fans toward the same branded experience.
Arrowhead Water already had visibility around Ducks hockey. The challenge was turning that attention into direct fan interaction.
Traditional sponsorship placements kept the Arrowhead brand visible, but the team wanted the campaign to create a more active connection with fans.
The experience also needed to fit naturally into the existing fan journey. It had to be simple to access, relevant to the hockey environment, and capable of extending beyond a single moment inside the arena.
The campaign needed to turn passive brand exposure into something fans actively participated in.
Participation needed to feel connected to Ducks hockey rather than like a separate branded promotion.
Arrowhead wanted the experience to reach fans across arena, mobile, retail, and digital touchpoints.
The campaign centered around a branded mobile game inspired by the Zamboni.
MoZeus created an experience that connected Arrowhead Water to the Anaheim Ducks game-day environment in a way fans could actively join. Fans accessed the experience from their phones, participated in the branded game, and had the opportunity to win Ducks game tickets.
The experience used hockey-inspired gameplay to make the campaign feel connected to the Ducks audience.
Fans joined the campaign directly through their phones, creating an easy path from promotion to participation.
Ticket incentives gave fans an additional reason to participate while keeping the reward connected to the partnership.
Arrowhead and the Anaheim Ducks promoted the campaign across the arena, retail locations, and digital media. Each touchpoint directed fans toward the same interactive experience and helped extend participation beyond traditional sponsorship visibility.
During game breaks, fans used their phones to select customized Zambonis and participate in the Arrowhead Clear the Ice Challenge.
The gameplay was brought onto Honda Center screens, connecting the mobile experience with the live arena environment and giving the activation greater visibility during the game.
Product-forward point-of-sale displays and QR codes extended the campaign into retail locations, giving consumers another way to discover and access the experience.
Digital advertising supported the campaign by directing additional audiences to the mobile game hub and expanding awareness beyond the physical activation.
The Clear the Ice Challenge moved the Arrowhead sponsorship beyond passive exposure. Fans actively entered the experience, played the game, and interacted with the brand across multiple campaign touchpoints.
More than 5,000 users participated in the Arrowhead Water campaign during the activation.
The campaign gave Ducks fans a direct way to interact with Arrowhead rather than only encountering the brand through sponsorship signage.
In-arena promotion, mobile gameplay, retail displays, and digital advertising worked together around one campaign experience.
Digital participation gave the campaign a measurable engagement point beyond traditional sponsorship visibility.
Arrowhead transformed its Anaheim Ducks sponsorship into an experience fans could actively join, extending the campaign from brand visibility to more than 5,000 direct fan interactions.
The campaign combined mobile gamification with physical and digital promotional touchpoints, creating one connected experience across the Anaheim Ducks fan journey.
MoZeus developed the mobile Clear the Ice Challenge that allowed fans to select customized Zambonis and participate directly from their phones.
The mobile gameplay was incorporated into the Honda Center game-day environment, bringing the fan experience onto arena screens during breaks in the action.
Retail displays and QR codes gave consumers additional opportunities to discover and enter the campaign outside the arena.
Digital advertising extended the campaign online and directed additional audiences to the mobile game experience.
Together, these touchpoints connected Arrowhead's sponsorship presence with an interactive experience that followed fans across arena, mobile, retail, and digital channels.
The Clear the Ice Challenge gave Arrowhead a more interactive role in the Anaheim Ducks fan experience.
Instead of relying solely on traditional sponsorship exposure, the campaign invited fans to participate directly through a branded mobile game connected to the hockey environment.
By extending the activation across in-arena, mobile, retail, and digital touchpoints, Arrowhead created a connected campaign that ultimately reached more than 5,000 participants.
