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Arrowhead Water is a brand of drinking water sold in the Western United States, carefully sourcing water from naturally occurring springs in California, Colorado, and Canada.
The brand has a long history of sponsorship with the Anaheim Ducks. Now known as the Honda Center, the Ducks’ home arena was named the Arrowhead Pond of Anaheim until 2006.
Their partnership, however, continued. They’ve sponsored 5K runs, team events, and most recently, the Clear the Ice Challenge. As outlined in our Arrowhead Water and Anaheim Ducks sports marketing case study at MoZeus, the objective of this activation was to inspire and engage hockey fans across the country.
Ice hockey maintains a strong fan base and millions in viewership each year. But Arrowhead Water and the Anaheim Ducks wanted more than hockey viewers. They wanted to engage both existing and potential audiences, turning these passive viewers into active participants.
However, capturing new viewers is no easy feat in today’s sports market. While popular, ice hockey trails behind American football, basketball, and baseball based on factors such as viewership and fan base. Catching the attention of these sports fans, along with other consumers, needed something high-impact and lasting.
Though Arrowhead and the Ducks could have fallen back on something traditional, they weren’t afraid to try something new and innovative. The goal was to attract and retain a bigger audience in a crowded sports marketplace.
MoZeus teamed up with Arrowhead and the Anaheim Ducks to launch the Clear the Ice Challenge, a multi-channel activation that brought hockey fans out of their seats and into the game.
Highlights of the Arrowhead Water and Anaheim Ducks sports marketing case study include:
With its blend of physical thrill and digital play, Clear the Ice proved that Zambonis and gamification make one icy-hot combination.
This Arrowhead Water sports marketing case study is the perfect example of the power of innovation. Merging one-of-a-kind gamification and in-arena excitement, it was exactly what the brand needed to drum up excitement.
Thousands of hockey fans played Clear the Ice for a chance to win gameday tickets, showing that putting fans first really does pay off.
Bottom Line of This Sports Marketing Case Study: This brand activation helped capture attention, boost engagement, and encourage brand loyalty by building a deeper, more meaningful relationship with consumers. It also helped foster a stronger sense of community around hockey, turning everyday fans into passionate brand advocates.
Why use just one technology when you can create your own custom blend of customer engagement solutions? This sports marketing case study presented a multi-channel brand activation to boost engagement and visibility. Not ones for mediocre, MoZeus and Arrowhead Water combined these technologies for an unforgettable fan experience:
Arrowhead Water and the Anaheim Ducks scored big with Clear the Ice. And you can too with a little help from MoZeus. As profiled in this Arrowhead Water and Anaheim Ducks sports marketing case study, our brand activation agency provides scalable digital engagement and activation solutions, helping brands reach the gold standard of awareness and engagement.
