#1 Brand Activation Agency | Engage Audiences & Drive ROI
Cricket Wireless is a U.S. prepaid wireless service provider owned by AT&T. They operate on AT&T’s network, providing affordable voice, text, and data plans. With no annual contracts or credit checks, they aim to make their services accessible.
Cricket Wireless is also the Official Wireless Partner of WWE. For over a decade, they’ve teamed up with the wrestling entertainment juggernaut to bring exclusive digital content, sweepstakes, and more unforgettable experiences to WWE fans. Cricket Wireless also leverages their partnership to fuel customer engagement, providing in-store activations that feature WWE Superstars.
World Wrestling Entertainment, better known as WWE, is the world’s largest professional wrestling promotion. They’re famous for their scripted sports entertainment featuring athletic performers (called Superstars) in storylines and matches.
WWE’s massive global audience provides major exposure for Cricket Wireless. But exposure isn’t enough to motivate modern consumers to notice.
Think about it: they’re exposed to hundreds of brands a day. They’re certainly not going to remember all of them, even if they are at their favorite WWE event. They need something fun. Something immersive. Something memorable. This not only boosts visibility and customer engagement for Cricket Wireless but helps WWE deepen fan engagement and attract new devotees to their world.
Cricket wanted an engaging experiential experience to drum up excitement, which they’ve embraced quite a bit throughout their partnership. Why? Cricket Wireless Vice President and Chief Marketing Officer Tiffany Baehman said it best: “Many people now don’t want to be sold to. So, this is a way to give a fan a great experience while still introducing them to what Cricket is all about.”
Cricket Wireless and WWE teamed up with MoZeus to launch a digital engagement hub that put fans in the spotlight, whether at home, online, or in the arena.
This WWE x Cricket Wireless customer engagement experience included:
The duo’s decade-long partnership has been highly successful, built on shared values of connecting fans and offering unique experiences. Powered by MoZeus, this Cricket Wireless customer engagement activation was no different. We brought fans out in full force, in the arena and out, making them feel like they were part of the action. No belt required.
With contests, games, and real-life rewards, this activation delivered knockout-level interactivity from start to finish.
Cricket Wireless has provided WWE fans plenty of memorable engagement experiences over the years, from digital content to Superstar meet-and-greets. So, we knew we had to pull out all the stops for their activation. This meant going big with an ultra-fun, ultra-accessible experience for fans in the arena and at home.
Our customer engagement solutions for Cricket Wireless and WWE included:
Cricket Wireless didn’t settle for an ordinary customer engagement experience. Neither should you. Work with our brand activation agency to create an immersive experience that boosts engagement and creates real buzz.
Our experiential and digital activations at MoZeus aren’t just viral stunts. They’re strategically designed experiences, made with precision and purpose to ensure you leave a message that’s just as impactful as the interactions themselves.
