AI Mixologist, AI vs. Human Bartender
- WIRED executed one of the most creative AI-powered experiences by asking people whether they can distinguish the taste between a cocktail generated by AI and one lovingly crafted by a human bartender
- Participants would submit their drink preferences in order to produce two unique cocktails for them to try and decipher
- Watch Here
Avocados From Mexico: AI-generated Guacamole Recipes
- Custom microsite that outputs guacamole recipes using generative AI as its creative fuel
- Users can upload photos of their current ingredients and develop a recipe based on any kind of ingredients, including atypical options for guacamole like peanut butter and jelly or strawberry jam
Mucinex: AI Mucus Masher
- Not only does this example incorporate humor, but it also perfectly aligns with Mucinex’s brand voice and positioning
- Users get to type in different objects to “crush” the mucus with (eg., UFO, planet Earth, hammer, etc.). AI then generates that object and creates a short custom animation of that object crushing the mucus man. Genius!
Atlassian AI Dreamkeeper
- Type in your ultimate dream into the prompt and watch AI bring it to life as a visual GIF that is easy to share
- View all of the dreams created in the aggregate mosaic
Patrón AI Dream Margarita Generator
- Craft your perfect AI margarita based on generative prompts
- Try Here
Frito Lay’s – Messi Messages
- Answer a few questions from Messi-branded chatbot
- Receive custom “deepfake”-type video message from Messi
- Try Here
Coca-Cola AI Magic Artwork
- Create custom one-of-a-kind artwork inspired by Coca-Cola branding
- Try Here
AI Food Critic – Fun Digital Experience
- Upload picture of your meal and get instant hilarious feedback on how it looks (Gordon Ramsey-esque replies)
- Try Here
Additional Ideas
AI-powered Consumer Photo Filters
- Character generation experiences such as Barbify.me, are certainly the lowest hanging fruit when it comes to brands using AI for fun, interactive programming
AI Pets, AI Objects, etc.
- Upload 3-4 photos of your pet
- Using predetermined prompts, let users decide where they want to “picture” their RayBans, KIA vehicle, etc.
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