#1 Brand Activation Agency | Engage Audiences & Drive ROI
Sprite partnered with MoZeus to reimagine its iconic 2010 Drake commercial as an interactive augmented reality experience. Created for Drake's It's All a Blur Tour, the activation combined nostalgia, branded digital content, and first-party data capture to connect with a new generation of fans.
More than a decade after Sprite's memorable commercial featuring Drake, the brand saw an opportunity to reconnect with fans through a familiar cultural moment. The original campaign had brought together music, creativity, and Sprite's identity in a way audiences remembered.
Working with MoZeus, Sprite transformed that nostalgia into an interactive augmented reality activation for Drake's It's All a Blur Tour. Instead of simply revisiting the original commercial, the experience invited fans to become part of it, creating personalized branded content while connecting entertainment with measurable consumer engagement.
MoZeus brought Sprite's original Drake commercial into a new interactive format. The activation combined augmented reality, video capture, personalized digital content, and consumer data collection in one branded fan experience.
A custom AR effect inspired by Sprite's original Drake commercial allowed fans to become part of the creative experience.
A portable video kiosk gave fans an accessible way to interact with the AR technology and capture personalized content.
Participants received branded digital GIFs they could save and share after the experience.
The activation connected fan participation with consumer data collection and measurable brand engagement.
Sprite had an iconic piece of brand history. The challenge was finding a way to make it interactive for a new generation of fans.
The original Sprite commercial featuring Drake had created a memorable connection between the brand, music, and pop culture. Revisiting that moment during Drake's It's All a Blur Tour presented an opportunity to build on its recognition while introducing something audiences had not experienced before.
The activation needed to capture the energy of a live entertainment environment while remaining intuitive, engaging, and easy for fans to participate in. It also needed to deliver a personalized takeaway that extended the brand interaction beyond the physical activation.
For MoZeus, the objective was to connect creative storytelling with augmented reality technology, turning a familiar commercial into a participatory experience while creating opportunities for measurable engagement and first-party data capture.
The Sprite × Drake activation brought the original commercial's creative concept into the live tour environment. Fans could interact with augmented reality technology, capture their own branded content, and leave with a personalized digital takeaway.
Fans approached the branded video kiosk and interacted with a custom augmented reality filter inspired by Sprite's iconic Drake commercial.
The experience captured each participant's interaction and transformed it into a personalized branded GIF, giving fans their own version of the moment.
Fans received their digital content to save and share, allowing the Sprite experience to continue beyond the physical activation.
The campaign turned a familiar cultural moment into something fans could experience for themselves.
Through augmented reality and personalized content creation, Sprite invited fans to become part of the brand's story rather than simply revisit the original commercial.
Each interaction produced a branded digital takeaway that participants could save and share, extending the experience beyond the live activation.
By connecting content creation with first-party data capture, MoZeus also gave Sprite a way to link fan participation with measurable consumer interactions.
The best brand experiences don't just revisit memorable moments. They invite people to become part of them.
By bringing Sprite's iconic Drake commercial into an interactive augmented reality experience, MoZeus helped connect nostalgia, live entertainment, and personalized digital content in one campaign.
Explore More Case StudiesThe Sprite × Drake activation was an interactive augmented reality experience inspired by the iconic 2010 Sprite commercial featuring Drake. Created for Drake's It's All a Blur Tour, the experience allowed fans to engage with a custom AR face filter and create personalized branded content.
MoZeus developed a custom augmented reality face filter, a portable video kiosk experience, personalized GIF delivery, and integrated first-party data capture. Together, these technologies transformed the original advertising concept into an interactive fan activation.
Fans participated through a portable video kiosk featuring a custom AR filter. The experience captured personalized branded content that participants could receive as a digital GIF to save and share.
The activation integrated consumer data capture with the interactive experience, allowing Sprite to connect participation with consumer information and support future brand engagement.
The Sprite × Drake augmented reality activation was developed on a five-week timeline, bringing together custom AR technology, a portable video kiosk, personalized content delivery, and data capture.
From augmented reality and interactive fan experiences to personalized content and data capture, MoZeus helps brands connect with audiences in meaningful ways.
Let's Talk About Your Campaign
