#1 Brand Activation Agency | Engage Audiences & Drive ROI
Sprite originated in West Germany and was introduced in the U.S. market by Coca-Cola in 1961 to compete with 7 Up. The famous lemon-lime soda brand has a long history of connecting with hip-hop culture, dating back to the 1980s.
Sprite sponsored Drake’s “It’s All A Blur” Tour, his first in five years, across North America. To continue their decade-long partnership, coinciding with the genre’s 50th anniversary, the sponsorship boosted Sprite’s brand visibility and cultural relevance, engaging fans and reinforcing its commitment to hip-hop.
In celebration of the It’s All a Blur Tour, Sprite wanted to rekindle the cultural buzz around the legendary 2010 Drake Sprite ad. But instead of simply replaying a classic, they aimed to evolve it—creating a campaign that tapped into nostalgia while capturing data and generating shareable moments for modern fans.
Sprite needed something portable, high-impact, and built for fast deployment across a national tour schedule. The experience had to spark joy, social shares, and real-time engagement, while feeding first-party data into their CRM.
MoZeus developed a tour-ready AR activation centered on a reimagined version of the Drake Sprite ad, merging storytelling with technology in a way that felt fresh, seamless, and undeniably cool. At the heart of the experience was a custom-branded kiosk featuring a real-time AR face filter inspired by the original ad—animated overlays, brand integration, and all.
Fans could step up, interact with the AR filter, and instantly receive a branded GIF via email—making the moment easily shareable while giving Sprite a direct line of communication with fans post-event.
MoZeus built everything for speed and scalability. Whether parked outside an arena or on the road to the next stop on the It’s All a Blur Tour, setup was quick, reliable, and visually striking.
Sprite didn’t just celebrate a classic. They turned it into a fan-driven, digital-first moment that sparked new cultural traction. Thousands of branded GIFs were created and shared across social channels, giving the Drake Sprite ad new life as user-generated content.
The kiosk’s optimized design allowed the activation to pop up at multiple tour stops with minimal effort, while the built-in lead capture mechanism funneled high-quality data back to Sprite in real time. The experience amplified both brand reach and measurable ROI—all while making fans part of the story.
Want to remix your brand legacy with next-gen tech like the Drake Sprite ad activation? Let’s chat about how our brand activation agency can boost engagement.
