The best experiential event technology pairs a format guests want to join with consented data capture and reporting your team can act on. For brands that need experience, opt-ins and CRM reporting in …
What to Look for in a Brand Activation Company: 12 Criteria
When choosing a brand activation company, look for clear strategy, creative that serves a goal, technology it owns rather than outsources, consented data capture, native CRM integration, live …
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Brand Activation Data Capture: Strategies That Turn Engagement Into First-Party Data
Brand activation data capture is the practice of collecting consented first-party data (identity, permissions, preferences and behavior) inside a live brand experience, then routing it to your CRM …
Best AI Activations for Brand Sponsorships: 7 Formats Ranked by Sponsor ROI
The best AI activations for brand sponsorships are AI photo and video transformations, AI-powered prediction games, AI body-tracking challenges and AI audience analytics, extended with …
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How Brands Measure Fan Engagement at Live Events: Crowd Data, Fan Data and Sponsor Proof
Brands measure fan engagement in three connected layers: the crowd (zone traffic, dwell time, unique visitors), the fan (participation, opt-ins, return play) and the follow-up (CRM match, redemptions, …
What a Gamification Agency for Experiential Marketing Should Actually Deliver
A gamification agency for experiential marketing should deliver more than a game. It should bring owned, no-app technology, consented data capture, CRM integration, compliant sweepstakes and prizing, …