Utility NFTs are a type of non-fungible token that provides access to a specific utility or service, such as exclusive content or experiences. Brands can leverage the unique properties of utility NFTs …
The Power of Multiplayer Interactive Games
Brand marketing has evolved rapidly over the past decade, as companies have had to adapt to the ever-changing landscape of consumer behaviors and preferences. In this race for attention and …
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What is First-Party Data and Why is it Important?
There are many different types of data and many more ways to use that data to find insights and move the needle forward. With the increased regulation on some sources of data, it has been more …
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4 Creative Branded Game Examples
Brands have used games as a way to promote a specific campaign, increase brand engagement and even help educate fans on the product features or new offerings. Branded games allow brands to reach new …
3 Augmented Reality Benefits for Your Next Brand Engagement
Augmented reality has continued to innovate and develop more and more as a technology. In the early days of AR, dedicated apps and complex camera systems were required to get started in AR …
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5 Creative Photo Activation Ideas to Engage Your Fans
Adding a photo element to your activation is a great way to increase engagement and create user-generated content. Implementing some technology into your photo activations can make for photo-ops that …
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