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Mountain Dew partnered with WWE to create the Flavor Showdown, an interactive digital campaign connecting specially marked products with Web AR, sweepstakes, and a mobile-first fan experience.
The Flavor Showdown transformed Mountain Dew packaging into an entry point for an interactive WWE fan experience.
Surrounding WrestleMania 40, Mountain Dew connected its physical products with a mobile-first digital campaign designed to give WWE fans another way to interact with the brand.
Consumers could scan specially marked Mountain Dew bottles and cans to access a browser-based Web AR experience, unlock digital content, and participate in sweepstakes opportunities without downloading an app.
By connecting packaging, mobile technology, and promotional incentives through one experience, the campaign extended Mountain Dew's WWE partnership beyond traditional sponsorship visibility.
Mountain Dew had the audience and the WWE partnership. The opportunity was to give fans a reason to actively participate.
WrestleMania creates a highly engaged fan environment, but traditional sponsorship visibility alone does not always turn that attention into direct consumer interaction.
Mountain Dew needed an experience that could connect its physical products with WWE fandom while remaining simple for consumers to access from their phones.
The campaign also needed to connect multiple parts of the consumer journey, from discovering the promotion on Mountain Dew packaging to entering the digital experience and participating in the sweepstakes.
MoZeus connected Mountain Dew packaging with a mobile-first digital experience that brought together Web AR, a branded microsite, sweepstakes participation, and consumer data capture.
Specially marked Mountain Dew bottles and cans became interactive campaign touchpoints, allowing consumers to scan the product and enter the experience directly from their mobile device.
A mobile-first microsite created a centralized destination for the Flavor Showdown, keeping the campaign experience consistent as consumers moved from the physical product into the digital activation.
Sweepstakes participation added an incentive for fans to continue through the experience, connecting WWE fandom with a clear reason to engage with the Mountain Dew campaign.
Registration and campaign interactions created measurable consumer touchpoints, helping move the activation beyond product exposure toward direct digital participation.
The browser-based experience removed the need for an app download, making it easier for consumers to move from scanning a Mountain Dew product to participating in the WWE activation on their phones.
The activation connected the physical product and digital experience through a simple mobile journey built around participation.
Consumers encountered the Flavor Showdown promotion through specially marked Mountain Dew products.
The product became the bridge into the campaign, giving consumers a direct way to launch the mobile experience.
Fans moved into a browser-based experience designed around the Mountain Dew and WWE Flavor Showdown campaign.
Promotional incentives gave consumers another reason to continue through the experience and engage directly with the campaign.
The Flavor Showdown gave Mountain Dew a way to extend its WWE partnership from brand visibility into direct digital fan participation.
By turning specially marked Mountain Dew products into interactive campaign touchpoints, consumers could move directly from the physical product into a mobile-first WWE experience.
Web AR and a branded microsite connected the campaign journey, while sweepstakes participation gave fans an additional reason to engage beyond simply seeing the promotion.
The result was a connected activation designed to bring together product interaction, entertainment, promotional participation, and measurable digital engagement within one consumer journey.
A physical product did more than carry campaign branding. It became the starting point for an interactive digital fan experience.
From Web AR and branded microsites to sweepstakes, gamification, data capture, and reporting, MoZeus helps brands connect physical and digital experiences through one campaign ecosystem.
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