#1 Brand Activation Agency | Engage Audiences & Drive ROI
Telecommunications; Sports
Verizon is the world’s second-largest telecommunications company, providing wireless, internet, and TV services to consumers and businesses. They have the largest mobile network in the United States, incorporating both 4G LTE and 5G networks into their solutions.
Verizon is also the official 5G network of the NFL, part of their 15+ year partnership. But the telecommunications company isn’t just watching from the sidelines. As NFL commissioner Roger Goodell said, Verizon helps the NFL capitalize on the promise of 5G technology, “paving the way for the future of the game and delivering incredible experiences for millions of NFL fans.”
And based on this NFL fan engagement case study, Verizon is already making good on that promise.
NFL stadiums have grown significantly in the past decade, evolving from simple venues to massive, entertainment complexes with advanced acoustics, multistory video boards, and luxury suites. But these state-of-the-art stadiums still face competition from improved home viewing options, powered by multimedia experiences and better camera angles.
The bottom line: Building a cutting-edge stadium may be enough to get fans to visit, but it’s not enough to keep them coming back in the future.
As a major NFL partner, it was crucial for Verizon to go beyond the basics, delivering an unforgettable activation experience that would not showcase its network’s capabilities but boost engagement and drive loyalty, keeping fans returning to the stadium past a single game.
Blending physical presence with digital thrill, MoZeus partnered with Verizon to create a show-stopping Phygital Rewards Locker engagement experience for NFL fans. Built for maximum impact at stadiums and fan zones, this activation used smart lighting, AR, and instant gratification to deliver a win-worthy engagement journey.
Verizon and MoZeus lit up game day with:
This wasn’t just a giveaway; it was a futuristic fan magnet that delivered personalized, physical rewards through a digital-first experience.
In the past, Verizon primarily leveraged their relationship with the NFL for football broadcast integrations. But this AR and gamification marketing experience shifted their strategy from passive to active, giving fans a reason to engage. That made this NFL fan engagement venture a win-win for both connectivity and sports entertainment, meeting modern fans’ need for unique interactions that feel valuable and immersive.
Verizon and the NFL delivered more than a fun experience; they delivered a measurable phygital experience that boosted NFL fan engagement on- and offline. And the pièce de résistance of this Verizon case study? Every interaction funneled into CRM via secure registration and participation tracking, providing valuable insights and analytics to help refine future strategies and boost conversions.
Our brand activation agency went all out with this stadium activation, leveraging physical and digital elements to create a more interactive NFL fan engagement experience. The lineup included:
The physical space won’t provide the total experience customers will have with your brand. There are loads of touchpoints that happen outside of physical locations, including social media, emails, websites, and more. Developing an omnichannel strategy is the best way to ensure you provide brand experiences that transcend all platforms, boosting engagement and providing data-driven insights, much like we presented in our Verizon x NFL fan engagement case study.
Turn your great ideas into an exceptional experience with MoZeus. From ideation and concept creation to AR and Web3 development, we offer a stack of brand activation solutions that allow you to create seamless phygital experiences that delight customers time and again.
