Frequently Asked Questions
Why is fan engagement more important than traditional sponsorship exposure?
Traditional sponsorships focus on visibility. Modern fan engagement focuses on participation. When fans actively engage with a brand through games, predictions, photo experiences, or interactive content, sponsors gain valuable first-party data, create memorable brand interactions, and build long-term relationships that extend beyond a single event.
What is FanPlay and how does it work?
FanPlay is MoZeus Worldwide's AI-powered prediction platform designed for sports and entertainment activations. Fans make predictions about live events and earn points based on accuracy while receiving AI-powered insights, real-time updates, and personalized post-event recaps.
Is FanPlay legal in all 50 states?
Yes. FanPlay does not involve wagering or gambling. Fans participate by making predictions and earning points, making it a brand-safe and legally compliant engagement solution nationwide.
Can FanPlay be customized for our brand?
Absolutely. FanPlay is fully white-labeled, allowing sponsors, teams, and brands to create a completely branded experience. Fans interact with your activation, not a third-party platform.
Do fans need to download an app?
No. The best fan engagement experiences run directly in a mobile browser. Fans simply scan a QR code or click a link to participate instantly without downloading an app.
How do engagement activations help collect first-party data?
Interactive experiences encourage fans to willingly share information in exchange for participation. This creates high-quality first-party data that can be integrated into CRM systems, audience retargeting campaigns, and post-event marketing programs.
What should sponsors look for in an AI photo experience?
Key features include offline processing capability, high-quality image generation, fast throughput, print integration, social sharing functionality, and seamless data capture built into the experience.
How do I evaluate a fan engagement technology partner?
Look for platforms that are web-based, white-labeled, scalable, CRM-friendly, and supported by experienced live-event operators. The most important factor is whether fans genuinely enjoy using the experience.
