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PoseKit is a full-body tracking brand activation technology by MoZeus that uses AI-powered camera systems to turn physical movement into interactive digital experiences. Participants control games, trigger visual effects, and capture shareable branded content using their entire body — no device required. MoZeus deploys PoseKit experiences for dance challenges, sport skill simulations, fitness activations, and pose-matching photo moments at live events, retail, and brand activations.
PoseKit transforms physical movement into digital interaction creating brand activation experiences that are active, competitive, and inherently shareable.
MoZeus builds PoseKit experiences in-house for dance challenges, sport simulations, fitness activations, and pose-matching photo moments at live events and retail.
Every PoseKit session captures key moments automatically and delivers branded content to participants via QR code, email, or SMS the same day.
When your body becomes the controller, the experience becomes unforgettable.
PoseKit is MoZeus’s full-body tracking technology that uses AI-powered cameras to detect poses, movements, body position, and motion speed in real time. Participants do not tap a screen. They move, react, and perform- and the digital environment responds instantly.
PoseKit enables brands to create experiences where consumers control games, trigger visual effects, and match poses to capture dynamic branded content, all using nothing but their own body.
The result is a brand activation that is physically engaging, emotionally memorable, and built to generate social content organically.
PoseKit experiences follow a simple 5-step flow from participation to content delivery:
A high-resolution camera captures the participant while AI identifies 17+ body joints and skeletal position in real time.
The system recognizes specific poses, gestures, or motion patterns customized for each brand’s experience.
The digital environment reacts instantly. Games update. Effects trigger. Scores change. Visual feedback appears on the display screen.
Key moments, peak poses, highest scores, best moves, are all photographed or recorded automatically.
Branded content is delivered to participants instantly via QR code, email, or SMS. Every participant leaves with a shareable branded asset.
MoZeus builds PoseKit for a wide range of brand activation formats:
Branded competitive dance activations where participants match moves, compete on leaderboards, and share video of their performance. MoZeus built the Dunkin Dance Off and Sam’s Club Touchdown Tempo using PoseKit.
Motion-controlled activations that simulate throwing, kicking, swinging, and other athletic movements. Ideal for sports sponsorships, CPG sampling, and QSR promotions.
Participants match specific poses to capture a branded photo at the peak moment. The photo is delivered instantly via QR code or email, branded and ready to share.
Workout-based brand activations where physical performance drives the experience. Scoring, leaderboards, and repeat play built in.
Physical trivia, avatar control, Simon-says games, and custom motion experiences built to spec for any brand brief.
Physical participation drives memorability. Consumers remember experiences where their body was involved far longer than passive impressions.
PoseKit activations are inherently shareable. Participants record themselves, post to social media, and show friends. Every share is a free brand impression.
Leaderboards and scoring create competition that drives repeat play and extended dwell time. Spectators become participants when they see others competing.
Data capture happens naturally. Every PoseKit session captures participant information as part of the content delivery flow — no standalone form required. Opt-in rates match MoZeus campaign benchmarks of 35–55%.
MoZeus builds every PoseKit experience in-house, no agency handoffs, and within a 4–6 week delivery timeline from brief to launch.
Sam’s Club Touchdown Tempo — DDR-style dance challenge integrated with product sampling. Participants competed on a branded leaderboard while engaging with the Sam’s Club brand at a high-traffic event.
Dunkin Dance Off — Branded competitive dance activation for Dunkin. Participants performed branded dance challenges, captured peak-moment photos, and shared branded content to social.
Sanderson Farms Chicken Dance — Sport-themed motion-controlled game tied to brand identity. Physical movement drove brand association and generated organic social content.
Full skeleton tracking with 17+ body joint detection
Customizable pose recognition library — any gesture, any brand
Movement speed and accuracy scoring
Multi-player support for side-by-side competition
Dance and rhythm game templates
Sport motion detection: throw, kick, swing, and more
Leaderboard integration with real-time scoring
Video capture and replay functionality
Real-time visual feedback and positioning guides on-screen
Content delivery via QR code, email, or SMS
CCPA and GDPR compliant data capture
Equipment requirements: high-resolution RGB camera, GPU-capable processing computer, 55″+ display screen, 8–12 ft clear floor depth, consistent event lighting.
PoseKit is a full-body tracking brand activation technology by MoZeus. It uses AI-powered cameras to detect poses, movements, and body position in real time, turning physical movement into interactive digital experiences at live events and brand activations.
A high-resolution camera captures the participant while AI identifies 17+ body joints and skeletal position in real time. The system recognizes specific poses or movements and triggers a digital response — a game update, visual effect, score change, or photo capture — instantly.
MoZeus builds dance challenges, sport skill simulations, pose-matching photo moments, fitness challenges, interactive trivia, avatar control experiences, and custom motion games using PoseKit technology.
Yes. PoseKit supports side-by-side multi-player competition with shared leaderboards, real-time scoring, and simultaneous tracking of multiple participants.
PoseKit captures key moments — peak poses, best moves, highest scores — automatically during the experience. Branded photos or videos are delivered to participants via QR code, email, or SMS immediately after participation.
PoseKit captures participant contact information as part of the content delivery flow, along with behavioral data including engagement time, performance scores, and interaction depth. All data capture is CCPA and GDPR compliant.
MoZeus deploys PoseKit experiences in 4–6 weeks from brief to launch. All development is done in-house — no agency handoffs and no white-labeled technology.
MoZeus has built PoseKit experiences for Sam’s Club (Touchdown Tempo dance challenge), Dunkin (Dance Off branded activation), and Sanderson Farms (Chicken Dance sport-themed game), among others.
PoseKit requires a high-resolution camera, a GPU-capable processing computer, a 55″+ display screen, 8–12 feet of clear floor space, and consistent even lighting. MoZeus handles all equipment sourcing and on-site setup.
PoseKit builds depend on the experience type, customization level, and add-ons such as video capture, multi-player mode, and leaderboard integration. Contact MoZeus for a custom quote.
