In today’s digital landscape, the importance of first-party data is key. With the phasing out of third-party cookies, the importance of finding innovative ways to collect first-party data is crucial. Between interactive digital content like AR scavenger hunts, mini games, quizzes, surveys, or photo ops, there are endless possibilities of first party data collection through digital content.
Interactive content for consumers can help engage your audience with fun quizzes, polls, or surveys. These types of content provide valuable data on consumer preferences and behaviors and collect data in order to send the participant a result.
Incorporating gamification into digital experiences can also help incentivize data collection. From virtual scavenger hunts to branded mini-games, gamified experiences can captivate audiences and encourage them to share their information in exchange for rewards or achievements.
Web AR technology can help brands create immersive experiences that blend the digital and physical worlds. Whether it’s allowing customers to virtually try on products or explore interactive AR filters, AR experiences can capture valuable data while delivering memorable brand interactions.
User-Generated Content, UGC is also useful to capture data by encouraging your audience to create and share content related to your brand or products. Through interactions with filters, AR, AI or other branding, brands can foster a sense of community and brand advocacy and gain insights into consumer behaviors. The content can also be branded and easily accessed to social media which can create more traction.
Experimental digital marketing offers endless opportunities to collect valuable first-party data in creative and engaging ways. By thinking outside the box and leveraging innovative technologies and strategies, brands can not only stay ahead of the curve but also build stronger, more personalized relationships with their audience.
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MoZeus‘ specialization centers on the creation of flawlessly designed websites that
- Generate Leads & Additional 1st-party data
- 100% PII data security and privacy
- Seamlessly integrate with your marketing, CRM and backend systems
- Facilitate actionable insights from these experiences at the point of sale and post-purchase