4 Benefits of Secure Data Collection at Your Next Activation
Better Understand your Consumers
|There are plenty of ways to use data collection to gain a better understanding of your customers. Beyond just general demographic information, secure data collection can also give you insights on what influences their purchasing decision or how they interact with your brand.
Additionally, you can uncover blind spots in your marketing strategy that couldn’t be uncovered if it wasn’t for the data backing it up.
How does the data align with your current understanding of your consumers?
Help Shape Future Activations
|Measuring success of your activation and using that information to shape future engagements is essential to stay ahead of the competition. With live events being such a huge part of many brands marketing mix, making the most of every live event and adapting it to be more engaging for consumers is invaluable.
79% of US marketers generate sales through in-person events. With such a huge opportunity for generating leads and sales, data collection can help you maximize your next activation.
|Beyond everything else, one of the most important metrics to measure success of an activation is ROI. Without a clear measurement of ROI it is hard to quantify how effective or ineffective your engagement is.
Data collection can generate an incredible amount of insight from how many registrants to overall satisfaction with the footprint or product in general.
Responsibly Handle Consumer Data
|Handling consumer data comes with a huge responsibility. With an estimated 9,044 public breaches since 2005, brands and government agencies have made protecting consumer data a top priority.
The General Data Protection Regulation (GDPR) outlines how companies should act in regards to collecting and protecting consumer data. Some of these guidelines include how long to keep consumer data and how to securely store data.