#1 Brand Activation Agency | Engage Audiences & Drive ROI
Gamification, Interactive Floor Pads, Phygital Experience
Sam’s Club is a national retail warehouse chain known for its bulk savings, member perks, and extensive selection of everyday essentials
To stand out during football season, the brand needed a retail experiential marketing concept that could energize stores and boost shopper engagement. The goal? Build hype, feature key product partners, and create buzz in-aisle.
Sam’s Club wanted more than a simple sampling station—they wanted a retail experiential marketing activation that turned casual shoppers into curious participants. Traditional product demos weren’t drawing crowds. The team needed an in-store brand activation that felt seasonal, high-energy, and family-friendly—all while showcasing multiple CPG partners.
We teamed up with Sam’s Club and RSM to launch Touchdown Tempo, a high-energy, football-themed experience built on the nostalgia of Dance Dance Revolution.
Participants stepped onto a custom-branded, rhythm-activated dance pad and played through a fast-paced football challenge. Each move on the pad triggered game animations, music, and score tracking—all while introducing featured products like Häagen-Dazs, Kraft, Tostitos, and Tyson.
The result was an in-store brand activation that delivered smiles, samples, and social media moments. As kids danced and parents snapped photos, brand reps guided them to sampling stations for a seamless trial-to-purchase opportunity.
Touchdown Tempo delivered on its promise of bold engagement and measurable impact. It boosted in-store brand activation metrics in key locations while giving participating families a reason to linger—and a reason to remember.
Across thousands of plays, the activation helped Sam’s Club turn passive foot traffic into active participation. Most importantly, it showcased how retail experiential marketing can make brand connections feel like fun, not just sales tactics.
MoZeus brought together a custom stack of tech for this activation:
If you’re ready to reimagine how people interact with your products, our brand activation agency will help you turn a weekend grocery run into an unforgettable retail experiential marketing moment.
