NFTs have taken the world by storm. Digital artists from all around have tried to make their mark by creating their own highly-conceptual NFT collections. However, digital art is not the only use for NFTs. There are plenty of useful and creative NFT uses that you may have never known existed.
Gaming
There are tons of play-to-earn games with millions of users playing everyday. One of these games is the creature-collecting adventure, Axie Infinity. Players interact with their character NFTs to battle and adventure alongside other monsters. Axie Infinity has partners ranging from Samsung to crypto giant Binance. Axie Infinity is the first major success in an industry of blockchain gaming that will gain a much larger boom in the next decade.
Beyond blockchain gaming specifically, NFTs can be used as a reward in a regular online or offline branded game. This is a great way for brands to leverage existing assets to increase engagement on games they may already have. The NFTs can also play an aspect in the game itself. For example, letting fans earn an NFT of the trophy at the end of the game or earning an NFT of the character they’ve been playing as.
Wearables
Wearables are the perfect way for any fashion brand to jump into NFTs. They let fans collect NFTs of clothing worn by avatars across different metaverse platforms. Many fashion brands already have the clothing assets to use, all it takes is creating a 3D model of your item and players all over the metaverse can show off your brand.
Even if you aren’t a fashion brand, you can leverage logos or other branded creative to make a wearable showing off your brand. Wearables aren’t just limited to clothing either, you can make anything from jewelry to make-up a wearables. The possibilities are endless.
Ticketing & VIP
Have you ever worried your ticket may be counterfeit? Want to make sure only verified VIPs can get into certain areas or gain access to certain content? With NFTs, there is no need to worry about either of these. NFTs can be used as either a ticket to a real life event or a digital ticket to a website or exclusive group. Beyond just that, the NFT can also feature artwork or something to keep as a memento from the event, offering both utility and collectability.
Holders of tickets gain access to exclusive content via a website or physical VIP area. This is a great way to continue to engage fans after the event. This is another area where brands can get creative with different ways to gate certain experiences.
Metaverse
The metaverse is one of the most talked about topics when it comes to NFTs, blockchain or crypto in general. The metaverse allows brands to reach new audiences and create highly customizable experiences. Brands have already been testing the waters in the metaverse, creating everything from metaverse marathons to blockchain bodegas.
All of the previously mentioned NFT uses can also be used within the metaverse. Because of this, brands can create highly engaging experiences with plenty of unique touchpoints. It is easier than ever to create experiences in the metaverse. Additionally, brands can use the metaverse to tie into existing campaigns to reach a wider audience.
User-Generated Content
If brands don’t have any assets they want to leverage in any of the other categories, then they can help fans create their own content as NFTs. Whether it be a painting or a photo or any other use-generated content, they are all minted and delivered in real-time. Of all the NFT uses, this one lets fans feel as though they imparted their own style into the NFT’s creation.
This offers perfect tie-in with any existing programs a brand is running. Whether it’s a photo-op you’re already running or some sort of design contest, you can let fans turn their creation into an NFT – creating a forward-thinking and unique takeaway.
Interested in seeing how you can use NFTs in your next program? We can help!
