Why AR Scavenger Hunts Are Profitable for Brands Trying to Reach Younger Consumers
AR scavenger hunts are designed to create an engaging, interactive experience by blending the real world with digital enhancement. Through a QR code, link, or other digital access, customers are taken to these digital hunts, which utilize the brand’s image to create exciting interactive maps.
The maps have games and clues guiding participants through different locations such as a store, campus, or event. As participants navigate the map, they encounter challenges, questions, or digital collectibles. Additionally, the hunts may require navigation through physical locations, increasing foot traffic and physical interaction with the brand’s presence.
Brands utilizing AR scavenger hunts see a significant increase in sales. Engaging in the brand’s experience allows consumers to forge a deeper, more engaged connection, leading to positive publicity and boosted brand visibility. Younger generations feel that being represented by an avatar lets them be themselves and make meaningful connections.
Furthermore, the hunts can drive foot traffic by directing participants to specific product areas or sales opportunities. Leveraging mobile devices, scavenger hunts can incorporate data collection and social media integration at little to no extra cost from excessive hardware or software.
For example, we collaborated with Coke to utilize a scavenger hunt to enhance customer engagement on five different college campuses. Augmented reality experiences were tied to specific real-world locations on the campuses, with tasks such as brand trivia, taking selfies, or learning fun facts about landmarks. Prizes incentivized students to participate, offering a chance to win various collectibles, branded items, coupons, or other rewards.
AR-enabled treasure hunts represent a substantial advancement in how brands engage with their clientele. Seamlessly merging physical and digital realms introduces a fresh layer of customer involvement and experience. With the progression of handheld technology, AR treasure hunts are expected to become a popular form of captivating brand experiences. With our customization and access to creativity there is so much to be be done with AR gamification for brand experiences.
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