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Part of the T-Mobile family, UScellular is a regional American wireless carrier known for its voice, data, and internet services.
The brand introduced “US Mode” in 2023 as part of their effort to promote healthier digital habits and in-person connections. According to UScellular’s Senior Vice President and Chief Marketing Officer Eric Jagher, this can mean “completely disconnecting for a period of time or using the tools we’ve created through US Mode to create that balance.” They want to be the catalyst that gets people back to building better relationships with technology.
With Summerfest drawing in hundreds of thousands of attendees each year, UScellular needed an activation that was not only tailored to their goals but would stand out among the noise – literally and figuratively.
Ushering in a new era of UScellular, the telecommunications giant aimed to create an experience that was designed to healthier digital habits and foster meaningful connections.
The goal? Not to put the phone down, but to move away from hyper-connectivity and reconnect with one another. To “capture the moment” at Summerfest while still being mindful of digital use.
With a little help from MoZeus and AI, UScellular gave fans the ultimate backstage pass at Summerfest. The AI Group Band Photo Experience let attendees transform into rockstars, build their own bands, and walk away with custom band posters straight out of a digital fantasy.
Aligning with UScellular’s “US Mode” campaign, this telecom brand activation focused on integrating technology with in-person connections. Highlights Included:
From punk rock to synthwave, this AI brand activation hit all the right notes – combining cutting-edge tech with share-worthy content fans couldn’t wait to post.
UScellular lived up to its “US Mode” promise, giving festival goers an immersive experience worth disconnecting for. Countless custom band posters were created and shared from this telecom brand activation, keeping the fun rolling long after Summerfest ended.
Our brand activation agency is all about delivering methods for collection information that people actually enjoy. The UScellular Summerfest crowd was no different. With secure lead capture, SMS/email delivery, and branded touchpoints, every interaction was scalable and trackable. It just goes to show the magic that can happen when activations let the fans take center stage.
MoZeus provided a custom AI brand activation for UScellular’s Summerfest Connection Stage that included:
MoZeus is the brand activation agency that builds experiences where fun meets ROI. From gamification strategies to interactive event platforms, we’ll help you create unforgettable activations that connect with audiences and deliver measurable results.
