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The leading North American pet company, PetSmart is a chain of pet stores that provides pet products, pet food, and accessories. They also offer a range of pet services, including grooming, training, and boarding.
True to their slogan, “Anything for Pets®,” PetSmart is committed to helping pet parents do anything for their furry family members. They aim to create more ways for pets to be part of our everyday lives, from offering interactive toys to becoming the famed MVPets from our PetSmart digital marketing case study.
In 1994, PetSmart formed PetSmart Charities, a separate non-profit organization in the U.S. to help support pets in need.
“Our experiential marketing strategies allow us to bring pet parents together over our shared obsession with pets…It makes them feel even more connected to PetSmart, which is critical to building loyalty and lifetime relationships.” – Will Smith, PetSmart Senior Vice President & CMO
If there are two things Americans love, it’s football and our pets. So what better time for PetSmart to raise awareness about pet adoption than Super Bowl season?
The only problem: football season is saturated with countless other brands that are looking to capture sports fans’ attention. Traditional advertising and marketing methods weren’t going to be enough to make a big impact.
PetSmart needed a pet marketing campaign that would set an example for things to come, serving as a catalyst to build a community around pets. They needed an interactive brand activation that fueled the connection between consumers’ love of pets and their passion for football.
To celebrate the Super Bowl in true four-legged fashion, MoZeus and PetSmart launched the MVPets Experience – a fan-favorite activation that merged cuteness, customization, and crypto. Key features of our PetSmart digital marketing case study include:
Check out some of our brand activation agency’s favorite examples from this pet marketing campaign:
From digital player cards to NFTs, our PetSmart digital marketing case study shows how we gave pet parents a whole new way to show off their furry MVPs.
Pets are the real MVPs – and pet parents around the country agreed. The PetSmart MVPets Experience was a hit all season long, with thousands of MVPets cards created and shared across social media. By blending pet pride, football hype, and next-gen tech, MVPets proved that brand love is even stronger when it includes our furry family.
But the fun didn’t stop there. On-site printing available at IRL events meant that fans could get their hands on a physical collectible card, drawing in crowds that would make even the Super Bowl proud.
Our PetSmart digital marketing case study proves that you don’t need to reinvent the wheel to capture audiences’ attention. It’s all about bringing them (or their pets, in this case) into the conversation, making them active participants rather than passive viewers. It’s about building community to drive meaningful results.
Only the best for pets, right? MoZeus blended on-site and web activations for an experience that met football-loving pet parents where they were at.
Customer engagement solutions included in this PetSmart digital marketing case study:
Pets aren’t the only ones that can have fun. Like PetSmart in this digital marketing case study, you too can create interactive experiences that get consumers excited about your brand. Ready to get started with MoZeus’ custom brand activations?