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HOKA, the globally recognized performance footwear brand, wanted a fresh and dynamic way to energize its largest worldwide initiative: The Hoka Fly Human Fly campaign. The brand needed a platform that spoke to runners everywhere, celebrated personal momentum, and delivered a seamless digital experience in multiple languages.
HOKA needed an activation that could scale across continents while still feeling personal to every runner. The project required a framework that supported 10+ languages, encouraged high-volume sharing, and tied together online and on-site experiences. It also needed strong data pipelines. Something sophisticated enough for a global push, but simple enough that runners could participate with zero friction. For an interactive marketing case study to truly stand out, the experience had to feel fast, fun, and globally connected.
MoZeus partnered with HOKA to engineer an experiential ecosystem designed around individuality and movement. Engaging our microsite development services, the core of the experience was a multilingual quiz that helped fans discover their personal “HOKA Type.” By blending personality insights with running culture, each user received a customized identity aligned with the spirit of the Hoka Fly Human Fly campaign.
Next came the SceneSwap Photo Experience: A dynamic engine that placed participants directly into animated running scenes that matched their quiz results. Each output was delivered instantly as a GIF or short-form video optimized for global social platforms.
The activation also included an interactive AI brand experience that bridged physical and digital worlds. At races and live events, fans could use on-site kiosks and mobile microsites to participate, then see their content appear on a real-time Mosaic Wall, creating a shared sense of motion and community. Every engagement flowed through a secure CRM workflow, capturing first-party data and delivering personalized content via SMS or email.
The experience became a high-engagement touchpoint across markets, proving that global campaigns thrive when they feel personal. The program generated massive participation, strong quiz completion rates, and heavy social sharing. Fans saw themselves reflected (literally) in the Hoka Fly Human Fly campaign, and the brand gained valuable insights across regions.
This interactive marketing case study highlights how the right mix of personalization, multimedia assets, and multilingual UX can elevate a global message into a shared movement.
MoZeus deployed a robust international tech stack:
If you’re dreaming of a global rollout that still feels deeply personal, MoZeus can help you build the momentum. Find out for yourself why we’re a go-to brand activation agency.