#1 Brand Activation Agency | Engage Audiences & Drive ROI
Experiential Fan Activation
The Dallas Cowboys, one of the NFL’s most iconic franchises, teamed up with Ford to reimagine how fans experience game day. To stand out in a crowded sports entertainment landscape, they turned to MoZeus for a cutting-edge solution.
The result? The Dallas Cowboys AI Photo-Op, an activation that merged the thrill of football with futuristic creativity, powered by AI and designed for scale..
Game day is electric, but sports brands often struggle to create scalable activations that leave lasting impressions. Traditional photo booths and static experiences weren’t enough for the Cowboys and Ford. They needed something fast. Modern. Bold.
Our challenge was to create a fan engagement technology that could serve thousands of fans in a high-energy stadium environment while still delivering personalized, shareable content.
We delivered a first-of-its-kind solution: the Dallas Cowboys AI Photo-Op, a digital transformation station where fans instantly became stylized Cowboys players. The activation was designed with both creativity and efficiency in mind, balancing personalization with scale.
The Dallas Cowboys AI activation created massive buzz and lasting memories. It proved that when technology meets tradition, fans don’t just watch the game. They become part of it.
The Cowboys gained a turnkey model for scalable, tech-driven activations that can be replicated for future events.
Looking to create your own unforgettable activation? MoZeus is the brand activation agency that combines creativity, scale, and measurable results. From branded photo experiences for sports teams to custom tech integrations, we’ll help you engage fans like never before.