- Interactive content uses customer participation to create two-way engagement. This allows brands to create more memorable campaigns, leading to improved brand awareness, engagement, loyalty, and conversions.
- Popular interactive marketing methods include AR experiences, interactive photos and videos, generative AI, and referral programs.
- Content like quizzes and polls can not only boost awareness but provide a great way to gather consumer data for future campaigns.
Static content isn’t going to cut it anymore. Audiences are constantly bombarded with photos and videos from every brand and their ambassadors. Rather than standing out, your brand becomes part of the indecipherable noise.
So, how do you make an impact? Two words: interactive marketing. It offers a dynamic and engaging approach that leads to stronger brand awareness and recall. Reshape how you connect with these creative ideas!
1. AR Experiences
Augmented reality (AR) experiences create massive buzz, allowing brands to reach new potential customers. Many of these brand awareness campaigns even go viral due to their innovative and interactive nature.
Our AR marketing agency creates immersive web-based experiences for maximum reach and awareness. This also allows for integration into various channels such as social media, push notifications, or email newsletters. Ways to use Web AR to boost brand awareness include:
- Creative AR filters for social media
- AR product demos/product visualization
- Gamified experiences – AR games, scavenger hunts, etc.
- AR holograms
2. Quizzes and Challenges
When it comes to interactive marketing, few strategies excite audiences like branded gamification. It breaks through the digital noise, drawing attention from audiences and encouraging their engagement.
Turn your blog posts into quizzes. Create challenges that have them complete different tasks. Develop interactive quizzes on social media that provide them with personalized recommendations or insights related to your products or services. This not only boosts brand awareness but provides valuable digital data capture for targeted marketing.
3. Interactive Videos and Photos
Don’t just passively show and tell – engage. Interactive photo and video activations provide dynamic experiences that stick in the mind long after they’ve disconnected. This makes them excellent not only for brand awareness campaigns but for rebranding campaigns, social media campaigns, and product launches.
Need ideas? Interactive photo and video marketing can include a variety of features:
- Gamification – challenges, rewards, and other game-like elements
- Shoppable hotspots
- Embedded quizzes and polls
- Virtual tours and 360-degree video
- Augmented reality
4. Generative AI Experiences
Generative AI empowers brands to amplify their awareness campaigns by taking an innovative, hyper-personalized approach. This allows for scalable content creation, data-driven insights, and competitive differentiation in today’s oversaturated market.
What is Gen AI, exactly? Essentially, artificial intelligence (AI) generates new and original content based on real-time consumer interactions. This differs from traditional AI, which primarily analyzes and categorizes existing information.
Creative ways to integrate Gen AI into your interactive marketing strategy include:
- Creative AI-powered filters
- Personalized recipes, songs, or poems
- AI character generators
- Gen AI games
- AI-generated virtual experiences and interactive play
- Comic book panels
- AI-generated product placement
5. Loyalty and Referral Programs
Loyalty programs turn loyal customers into brand advocates through referrals and word-of-mouth marketing, spreading visibility beyond your existing base.
Loyalty platform providers like MoZeus can help you craft an effective (a.k.a. not boring) program that incentivises your customers to share their experiences. This could involve creating a referral program where customers earn rewards for referring new users to your brand. Or, it could involve building a points-based program where they earn redeemable points for making purchases, making referrals, or even engaging on social media. This user-generated content increases brand awareness and builds a community around the brand.
Interested in building your own loyalty platform? Check out MoZeus’ Kroger Points Rewards Plus case study to learn just how big of an impact a thoughtfully curated loyalty program can make!
Make Interactive Marketing Work for Your Brand Awareness Campaign
Interactive experiences are proving to be a game-changer in an ever-evolving digital marketing world, helping brands boost awareness, loyalty, and engagement. Ready to make your mark? Our brand activation agency offers a range of customer engagement solutions, including gamification, Gen AI, microsites, and more. Get started with MoZeus!