What Is the Difference Between Native and Web Augmented Reality?
|WebAR is a more lightweight version of app-based AR. Historically, the best augmented reality (AR) experiences have been in-app. The easiest way to think of app-based AR is Pokémon GO or other implementations from Ikea and Amazon in their native apps. |
With the vast improvement in WebAR technology and the increasing difficulty of getting consumers to download native apps, WebAR is in a better position than ever before.
It is already being used by many brands because of the many benefits over their native counterpart.
Benefits of WebAR
No app download
|Consumers can go directly from a link or QR code directly to an AR experience. The biggest hurdle for AR has traditionally the need to download a native app. WebAR lets consumers interact with AR directly in browser on their mobile devices. |
Because of the ease of deployment, it’s easier than ever to tie augmented reality into your existing marketing mix.
Lower Development Cost
|Many underestimate the cost of deploying a custom native app: Design, development, back-end work, quality assurance – and not even mentioning having to get it into app stores. |
WebAR can be much lower in cost in comparison because it can be deployed via mobile web browser. This alone makes is far easier to implement on any budget.
|In addition to being lower in cost, it is far easier to deploy WebAR across both IOS and Android. Native apps are usually first developed for IOS and then created for Android devices – WebAR can be deployed at the same time on the same WebApp site. |
This ability to launch simultaneously on all platforms allows for even greater reach and quicker deployment.