The Kroger Company, or simply Kroger, is an American supermarket operator. They have over 2,700 stores across 35 states and Washington, D.C. under a variety of banner names. They also operate over 1,500 fuel centers and over 2,000 pharmacies, delivering an all-in-one customer experience.
Presented in our case study, Kroger has a rewards program called Points Rewards Plus, offering members exclusive discounts and rewards for shopping at Kroger and participating partner locations.
Driving digital engagement and purchase behavior is a challenge for businesses of all sizes – even Kroger, which serves nearly 11 million customers each day in the U.S.
To boost customer retention, drive sales, improve engagement, and increase customer lifetime value, Kroger needed more than your average loyalty program. They needed a loyalty EXPERIENCE. They needed something that would excite customers, while still feeling authentic to their brand.
MoZeus, in partnership with RSM, supercharged the KrogerPoints Rewards Plus (PRP) program to drive purchase behavior, reward brand loyalty, and build ongoing digital engagement. As presented in our Kroger Points Rewards Plus case study, this gamified shopper marketing initiative transformed routine grocery runs into a fully integrated rewards ecosystem with:
With an always-on, content-rich platform, this Kroger Points Rewards Plus case study proves that loyalty isn’t just about savings – it’s about experience.
The results speak for themselves: 40,000 plays between the three games, 400,000+ unique registrants on Kroger’s rewards site, and 1 million codes redeemed for over 1 billion points – that’s billion with a B. This custom brand activation breathed new life into Kroger’s rewards program, sparking engagement and reminding loyal customers why they fell in love with Kroger to begin with.
If there’s one thing this Kroger Points Rewards Plus case study highlights, it’s that innovative loyalty platforms reward everyone involved.
This brand activation was designed to supercharge Kroger’s rewards program, offering coupon redemption, points that could be collected for prizes and other rewards, a digital recipe generator, and fun interactive games. With over $10M in prizes allocated, it was supercharged indeed.
These customer engagement solutions were combined to really “wow” Kroger shoppers:
This Kroger Points Rewards Plus case study was big. Think you can go bigger? Our brand activation agency can help you create your own recipe for success, whether that’s with a scalable loyalty program, generative AI experience, or another custom engagement solution.
