- Brand activations bring brands to life with interactive experiences that encourage active participation. They’re valuable for standing out in crowded markets.
- Effective brand activations target the right audience in the right setting. Use data and insights to learn more about your audience and where they like to engage.
- Creative ways to boost brand engagement include crafting gamified experiences, Web AR activations, and photo and video activations.
- Make your experiences unique and shareable to maximize results.
Traditional advertising and marketing tactics are great for boosting visibility. But the problem is, brands today need more than just visibility. They need engagement. They need action. That’s where brand activations come in, transforming passive audiences into active participants. By involving audiences in the conversation, brands can forge lasting emotional connections that turn one-time participants and viewers into long-term customers. But you can’t throw together just any brand strategy, can you? Spark conversations and conversions with this step-by-step approach from MoZeus.
What is Brand Activation and Why Does it Matter?
Brand activation is a marketing strategy that brings brands to life by creating interactive and engaging experiences that connect with consumers on a deeper level. Rather than passive consumption of messages, it focuses on increasing brand engagement and building relationships through memorable real-world or digital experiences. This can lead to:
- Increased brand awareness
- Better brand recognition
- Increased brand loyalty
- Boosted sales and conversions
- Valuable data capture
How to Create a Brand Activation Strategy That Drives Engagement
Step 1: Understand Your Target Audience
You can’t have the fun without the fundamentals. We’ve already established your objective: Increase brand engagement. However, successful strategies start with knowing who you’re engaging with. What excites them? Where do they engage? Use data and insights to understand your potential customers. This will allow you to craft a strategy with our brand activation agency that resonates.
Step 2: Choose the Right Brand Activation Strategy
Not all customer engagement solutions work for every brand. Your activation should align with your brand (Core messages, values, image) while addressing your audience’s wants and needs. Like MoZeus’ scalable digital engagement and brand activation solutions, it’s about meeting your customers where they’re at! A few trending experiences that boost brand engagement include:
Gamification
Gamified marketing is a powerful way to grab your audience’s attention and keep them engaged, using gaming elements to stand out from static marketing. Basically, it makes brand engagement fun. Ideas for your brand activation strategy include:
- Spin-to-win wheels
- Interactive quizzes
- Challenges
- Loyalty programs with tiered rewards
- Scavenger hunts
Web AR Activations
Augmented reality (AR) is revolutionizing the marketing landscape, providing immersive experiences that deeply engage consumers and encourage them to spend more time with brands. Web AR activations are even more appealing. Why? Since it’s web-based (no app downloads required!), this brand activation strategy reduces the barrier to entry for many users, increasing brand engagement by expanding reach and accessibility. Depending on your brand goals and objectives, you can work with an AR marketing agency to create:
- AR holograms
- AR games
- AR scavenger hunts
- Branded social media filters
- AR prizing and instant wins
Photo & Video Activations
Unlike passive videos that are simply watched, interactive video activations transform viewers into active participants that can click and interact directly with your content. This could include:
- Game-like elements
- AR filters and holograms
- Clickable hotspots
- 360-degree video
- AI-powered photo filters
Step 3: Design an Engaging and Shareable Experience
You want your audience to stop and engage with your content, not mindlessly scroll past.
Make it Unique
Activations should be innovative and stand out from competitors. Leverage technology for a more exciting experience.
Appeal to the Senses
You can appeal to multiple senses to create a more immersive experience.
Tell a Story
Weave your brand’s purpose and values into the experience to create deeper connections.
Design for Shareability
Incorporate branded hashtags to boost visibility and make it easy for participants to share their experiences. Throwing an event? Create shareable moments like selfie spots.
Create a Brand Activation Strategy Built for Success
Looking to create a high-impact activation strategy? Need creative ideas for increasing brand engagement? MoZeus specializes in a range of brand activation solutions, from gamification to generative AI experiences. Let’s chat!