Coca-Cola has always been more than a beverage. It’s a cultural icon. It’s synonymous with joy, connection, and timeless holiday traditions. For the Coca-Cola Holiday Caravan, the brand wanted to go beyond spectacle and create an activation that felt personal. Shareable. Lasting.
By partnering with MoZeus and SALT XC, Coca-Cola brought its festive fleet to life with a one-of-a-kind retail activation designed to make consumers part of the story..
While the Coca-Cola Holiday Caravan is a beloved tradition, Coca-Cola wanted to ensure it evolved with today’s consumers. Families were looking for more than a quick photo op. They wanted memorable experiences worth sharing. The challenge to us was how to modernize a decades-old holiday marketing activation while staying true to Coca-Cola’s brand heritage.
The brand also needed a solution that could scale across multiple cities, securely capture first-party data, and deliver an authentic connection between Coca-Cola and the people who love it.
We teamed up with SALT XC to create a turnkey solution that fused holiday nostalgia with digital innovation. The Coca-Cola Holiday Caravan rolled into towns nationwide, offering attendees personalized interactions powered by cutting-edge event technology for custom brand keepsakes.
This was more than just a seasonal stop. It was a mobile moment of magic bottled and shared.
The Coca-Cola Holiday Caravan delivered joy at scale, transforming Coca-Cola’s seasonal tradition into a modern holiday marketing activation that created both emotional and measurable impact.
Families left with tangible keepsakes, Coca-Cola gained valuable first-party data, and the activation proved how powerful it can be when technology and tradition come together.
