5 of the Best Microsite Examples We’ve Ever Seen.
What is a microsite?
A microsite is a small website used to promote a brand’s service, product, event or any other campaign a brand want to bring online. Microsites primarily operate separately from the brand’s main website. Brands use these microsites to target specific audiences with branded content that is targeted to their interests. Whether a brand is trying to gather leads, generate interest in a product or spread awareness, a creative and engaging microsite can drive the desired result. These are the 5 most creative microsite examples we’ve seen:
1. Pokémon Snap: Explore Lental (Nintendo)
Nintendo and The Pokémon Company created a microsite with a large interactive map of the new Pokémon region: the Lental region! Pokémon fans can explore the different habitats and explore what pokémon live there. While exploring, fans are challenged to habitat-specific trivia to test their knowledge of the new environments. Finally, they are encouraged to take a photo with a custom overlay featuring one of the many different environments featured in the interactive map.
The microsite was used to promote the new Pokémon Snap game. It encouraged fans to snap unique photos in preparation for the launch. Nintendo and The Pokémon Company not only creatively used the map of their new region in clever ways but they also tied many of the core aspects of the game into this creative microsite.
2. Army-Navy Virtual House (USAA)
USAA created a microsite for the Army-Navy football game that featured a digital re-creation of their on-site houses with added digital elements. The virtual houses included a Fan Photo Album + Sweepstakes, Army and Navy history and custom interactive games with a live leaderboard.
This microsite encouraged friendly competition between the two teams and also helped educate fans on the history of the rivalry. Fans were able to have unique experiences based on which house they chose to explore. At almost every touchpoint, fans were able to show support by customizing their experience based on their favorite team.
3. Master of Game (Intel)
Intel didn’t build a complex microsite with a ton of moving parts and tons of features. Instead they build a highly targeted and custom gaming experience with their branding pulled through every little aspect of the experience. The microsite included two custom branded games, live leaderboard and data capture. Intel’s target audience was gamers and they tied their technological branding throughout the two challenging games.
Intel created a tight creative masterpiece with two games that were challenging enough for the most experienced of gamers. Try your hand at it if you think you have what it takes.
4. Ultimate Tailgate Microsite (Sam’s Club)
The Ultimate Tailgate brought football fans to interact with the brands that make the tailgating experience great. Sam’s Club was able to leverage these partnerships to create something massive with so many different ways for fans to interact.
Sam’s Club created the Ultimate Tailgate microsite with multiple touchpoints for football fans to complete. additionally, they leveraged their other brand partnerships like Pop-Tarts Bites & M&M’s to have their own section of the ultimate tailgate. The site packed in many features with data capture, interactive map, interactive games, trivia challenge, photo-ops, custom Spotify playlist and a sweepstakes to tie it all together. The large use of brand partners makes this a unique mircosite example.
5. Trident Vibes AR Dance Experience (Sour Patch Kids + Trident)
Sour Patch Kids and Trident partnered on this microsite to promote their new Trident Vibes gum flavors. This site encouraged fans to dance with an augmented reality version of the blue, green and red Sour Patch Kids. The site also featured data capture, email delivery of the dance video, instant social sharing and a drive to retail incentive.
Sour Patch Kids and Trident created the site primarily to drive sales for the new flavor. In the effort to drive sales, the whole experience featured branded elements throughout and a unique use of AR letting fans dance with the beloved characters which also carried into the in-store branded elements. This microsite example displays how sites can be used directly to promote sales.
Interested in building your own microsite? We can help!