Brands have used games as a way to promote a specific campaign, increase brand engagement and even help educate fans on the product features or new offerings. Branded games allow brands to reach new target audiences and create something unique for those audiences. Here are 4 creative branded game examples to help you create a cool branded game for your brand.
Kellogg’s Gaming and Snacking
Kellogg’s took their Gaming and Snacking mobile tour across different Walmart locations promoting the various lines of Kellogg’s snacks. Fans drove up to participate in this gaming experience in a designated parking spot. While still in their car, players could use their phones as a video game controller to race the Kellogg’s car through a snack themed backdrop. Afterwards, fans collected a Kellogg’s swag bag and checked if they made the leaderboard. Check out the video of the onsite experience
Kellogg’s utilized Digital Wand to make this wireless game happen. This technology allows fans to control displays in real-time. This lets fans take the virtual wheel while in their real-world driver seat. This unique digital aspect made for a very cool gaming experience.
Verizon Just Kids
Verizon created a themed suite of games to show off the features of their JustKids phone plan. The games centered around 3 key features: content filtering, limiting screen time and GPS tracking. The actual games were simple but they shared a theme with the key features. While all the games were pretty simple, the educational element is what really made the games stand out. Check out the spotlight!
This technology could be deployed on the web without any special hardware. Despite the simplicity, this was extremely well executed and entertained fans while also educating them on Verizon’s new phone plan.
Sam’s Club Virtual Holiday Experience
For the holiday season, Sam’s Club created a whole virtual experience including an AR snowball shooting game. This game dropped a holiday themed fireplace in front of your real-life location to let you shoot snowballs at targets through the camera on your smartphone.
This game was deployed using WebAR so there was no app download required and all fans needed to do was load the webpage on their phone’s browser. WebAR is not just limited to photo-ops or visual applications. WebAR can also be gamified for a truly unforgettable experience. Check out the game here.
Another unique branded game example is FanPlay. FanPlay takes existing sporting events and gamifies them by letting fans predict the outcome. Whether it’s predicting a strikeout in baseball or a passing play in football, FanPlay applies to anything that can be predicted live. This game uses a live game feed to give the results of the FanPlay game in real-time.
FanPlay is the perfect way to make the most out of a sports sponsorship. This lets fans have an engaging second-screen gaming experience that encourages competition via live scoring. Check out how it works here!
Interested in how some of these branded game ideas can work for your brand? We can help!