Augmented reality has continued to innovate and develop more and more as a technology. In the early days of AR, dedicated apps and complex camera systems were required to get started in AR development. These app-based AR applications made for cool demos and niche professional uses. After those, a large number of AR games started to make their way into the mainstream. In more recent years, WebAR has given augmented reality capabilities to anyone with a smartphone and a web browser. WebAR is gaining more and more capabilities similar to their app-based counterparts. With more ways than ever for brands to implement augmented reality in their marketing mix, here are 3 augmented reality benefits for your next brand engagement.
Increase Fan Engagement
Whether you’re adding an augmented reality scavenger hunt for fans to discover different elements of your footprint or making a physical mural come to life, finding unique ways to add AR into your program can keep fans engaged and create highly shareable experiences that they won’t forget. 50% of consumers better recall brands that regularly engage them with AR. Aflac leveraged AR in their House of the Unexpected at the Final Four in New Orleans. They brought the physical house to live with unique AR touchpoints showing all of the unexpected hazards around this house. Aflac did a great job of using physical elements, product education and a scavenger hunt to make for a fun and unique experience.
Show off your product in a detailed and unique way
77% of consumers want to use AR to see product differences, colors and styles. Brands can leverage this while also educating consumers about the product. Augmented reality can help brands show aspects of their product that would not be possible otherwise. You can elevate the appearance of your food product by displaying the ingredients in an AR space. Stella Artois used augmented reality to show fans how to do the perfect pour. This visual and animated AR is not possible without being in person.
Easy to deploy across multiple platforms
WebAR does not require a native app, so the development is much less expensive than traditional AR. With the advancement of WebAR, augmented reality can now be accessible to anyone with a smartphone and a camera. It is also easy to deploy across multiple different operating systems. Unlike its app counterpart, WebAR does not require different development between Apple and Android. This ease of deployment makes it easier than ever to add AR to your next program.
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