Is the Data You Capture at Your Event Safe?

When you enlist the help of a third party to manage your event marketing programs, you entrust with them not only the execution of the program and its engagements, but additionally the sensitive information of your customers and event attendees. One item that should always make the top of your checklist when planning for the activation is data security. Your customers trust your brand; that’s why they keep coming back. …

Experiential ‘Game’ Changers

What makes branded games so powerful? With an average engagement rate of 86-90% (CMO), interactive games provide a non-intrusive, non-interruptive way to grab your consumers’ attention…and keep it. When executed successfully, engaging audiences with the use of interactive games is proven to put people in a “flow” state between frustration and boredom – a mental state that facilitates extremely ideal conditions for learning, motivating and influencing (Learnovate Centre). DID YOU …