5 Ways to Avoid Striking Out: MLB Thought Starters

Spring training has already begun which means the long–awaited baseball season is right around the corner! What better way to get your fans involved than to bring the spirit of America‘s pastime to your engagements. Here are 5 ways to ensure you don‘t strike out at the plate.   1. “HOME RUN DERBY” – FACE ACTIVATED GAMES In this face-activated game, users can showcase their inner Babe Ruth. By raising …

The Evolution of Technology in Experiential Marketing

In its earliest form, experiential marketing consisted of tactics so simple that they might not even be considered “experiential” today. For example, CPG companies relied heavily on free sampling to allow consumers to experience the benefits of their products in the hopes of inciting an in-store purchase down the road. Though oftentimes a successful strategy, companies started turning to ‘digital carrots’ to entice people during activations. Flash forward to today, …

Using Experiential Marketing Data to Create Personalized Email Campaigns

In 1999, email marketing was easy. Every consumer opened every email. “You’ve Got Mail” announced the arrival and whether it was a Y2K party invite, or a limited time offer, it was read. Flash forward to the present, I have 38,784 unread emails (probably 40 more just while writing this) and unless something catches my attention, I am not opening your email. According to a the August 2017 Liveclicker report, …

Why You Need Custom Animojis At Your Next Event

Well folks, it’s 2018 and there are no flying cars or jetpacks…but worry not, Apple has blessed us with the next best thing: Animojis. Unless you’ve been living under a rock,  you’ve seen these hilarious, 3D animated emojis available to Apple’s iPhone X users. Utilizing it’s TrueDepth camera capabilities to map your exact head turns and facial movements – with astounding accuracy, I might add – these animated characters can …

March Madness 2018: Digital Engagement Thought Starters

March Madness is quickly approaching and like many others across the country, I am anxiously awaiting the brackets, the smack-talking and the notable upsets as 68 teams battle it out for the coveted title as NCAA Champs. Every year this event garners attention from die-hard fans as friends, neighbors, even co-workers congregate in the hopes of seeing their alma mater emerge on top. Because so much passion revolves around this …

Is the Data You Capture at Your Event Safe?

When you enlist the help of a third party to manage your event marketing programs, you entrust with them not only the execution of the program and its engagements, but additionally the sensitive information of your customers and event attendees. One item that should always make the top of your checklist when planning for the activation is data security. Your customers trust your brand; that’s why they keep coming back. …

Experiential ‘Game’ Changers

What makes branded games so powerful? With an average engagement rate of 86-90% (CMO), interactive games provide a non-intrusive, non-interruptive way to grab your consumers’ attention…and keep it. When executed successfully, engaging audiences with the use of interactive games is proven to put people in a “flow” state between frustration and boredom – a mental state that facilitates extremely ideal conditions for learning, motivating and influencing (Learnovate Centre). DID YOU …

7 Holiday Engagement Thought-Starters

The Holidays are just around the corner, and while we swerve our way through painful traffic and hoards of holiday shoppers, brands are seizing every opportunity to get our attention, and at times even spread a little holiday cheer. Here are some great Holiday Engagement Thought-Starters to help get the creative juices flowing this season. Black Friday Digital Passes Digital passes create a one-way communication channel for brands to push …

Why You Need To Know More About Chatbots

80% of companies want to integrate chatbots by 2020, so let’s find out why. To clarify, chatbots are programs that have the ability to communicate with people over the internet. Have you ever been sent to a chatroom after experiencing an issue with purchasing a product? That was a chatbot you complained to. Have you ever held down the home button on your iPhone to ask Siri a necessary yet …