Flower Power: 5 Festival Photo Thought-Starters

With festival season hot on our heels, brands are anxiously awaiting the opportunity to connect with this year’s round of festival-goers. Finding engagements that embody the essence of festivals while encouraging interaction from consumers can be difficult to achieve. Here are a few of our suggestions moving into the season of festivals! Digital Stickers: Allow attendees to add festival-themed stickers digital stickers to their photo. A trendy, yet fun way for …

5 Ways to Avoid Striking Out: MLB Thought Starters

Spring training has already begun which means the long–awaited baseball season is right around the corner! What better way to get your fans involved than to bring the spirit of America‘s pastime to your engagements. Here are 5 ways to ensure you don‘t strike out at the plate.   1. “HOME RUN DERBY” – FACE ACTIVATED GAMES In this face-activated game, users can showcase their inner Babe Ruth. By raising …

The Evolution of Technology in Experiential Marketing

In its earliest form, experiential marketing consisted of tactics so simple that they might not even be considered “experiential” today. For example, CPG companies relied heavily on free sampling to allow consumers to experience the benefits of their products in the hopes of inciting an in-store purchase down the road. Though oftentimes a successful strategy, companies started turning to ‘digital carrots’ to entice people during activations. Flash forward to today, …

Using Experiential Marketing Data to Create Personalized Email Campaigns

In 1999, email marketing was easy. Every consumer opened every email. “You’ve Got Mail” announced the arrival and whether it was a Y2K party invite, or a limited time offer, it was read. Flash forward to the present, I have 38,784 unread emails (probably 40 more just while writing this) and unless something catches my attention, I am not opening your email. According to a the August 2017 Liveclicker report, …

Why You Need Custom Animojis At Your Next Event

Well folks, it’s 2018 and there are no flying cars or jetpacks…but worry not, Apple has blessed us with the next best thing: Animojis. Unless you’ve been living under a rock,  you’ve seen these hilarious, 3D animated emojis available to Apple’s iPhone X users. Utilizing it’s TrueDepth camera capabilities to map your exact head turns and facial movements – with astounding accuracy, I might add – these animated characters can …

Is the Data You Capture at Your Event Safe?

When you enlist the help of a third party to manage your event marketing programs, you entrust with them not only the execution of the program and its engagements, but additionally the sensitive information of your customers and event attendees. One item that should always make the top of your checklist when planning for the activation is data security. Your customers trust your brand; that’s why they keep coming back. …

Why You Need To Know More About Chatbots

80% of companies want to integrate chatbots by 2020, so let’s find out why. To clarify, chatbots are programs that have the ability to communicate with people over the internet. Have you ever been sent to a chatroom after experiencing an issue with purchasing a product? That was a chatbot you complained to. Have you ever held down the home button on your iPhone to ask Siri a necessary yet …

Cold Beer & Chatbots at EMS 2017

Our team is happy to announce that everyone made it back from Chicago in one piece, with their brains full and their livers somewhat intact. The squad was excited to be both exhibiting and presenting this year. If you didn’t get a chance to stop by the “MoZeus Lounge”… sorry, you totally missed out…

Don’t Let What Happened At Your Event Stay At Your Event

With 72% of millennials saying they will increase their spending on experiences rather than physical things this year, it’s a no brainer why brands are focusing their efforts on experiential events (Harris Group). Capturing the attention of this increasingly fractured and distracted audience can be difficult, especially when your goal is to stay top of mind long after your event is over. Think about it like this – if you …

MoZeus Upgrades State-Of-The-Art Reporting and Analytics Platform

Marketing technology leader partners with Sisense to deliver advanced business intelligence software. Atlanta, GA – November 29, 2016 MoZeus Worldwide, a global leader in marketing solutions and experiential technologies, is pleased to announce a significant upgrade to their Consumer Intelligence (CI) software, a proprietary analytics and reporting platform leveraged by Fortune 1000 companies.  In partnership with Sisense, the only business intelligence solution that allows brands to easily customize and analyze …