The Evolution of Technology in Experiential Marketing

In its earliest form, experiential marketing consisted of tactics so simple that they might not even be considered “experiential” today. For example, CPG companies relied heavily on free sampling to allow consumers to experience the benefits of their products in the hopes of inciting an in-store purchase down the road. Though oftentimes a successful strategy, companies started turning to ‘digital carrots’ to entice people during activations. Flash forward to today, …

Is the Data You Capture at Your Event Safe?

When you enlist the help of a third party to manage your event marketing programs, you entrust with them not only the execution of the program and its engagements, but additionally the sensitive information of your customers and event attendees. One item that should always make the top of your checklist when planning for the activation is data security. Your customers trust your brand; that’s why they keep coming back. …

Cold Beer & Chatbots at EMS 2017

Our team is happy to announce that everyone made it back from Chicago in one piece, with their brains full and their livers somewhat intact. The squad was excited to be both exhibiting and presenting this year. If you didn’t get a chance to stop by the “MoZeus Lounge”… sorry, you totally missed out…

Fast Cars, Loud Noise, & Busch Beer in Daytona

Nascar’s Daytona 500 – the annual orgy of fast cars, loud noise and Busch Beer in sun-soaked Florida. A place that marries race passion with people watching, love of country to love of car. From a brand marketing consideration, it represents one of the largest engagement opportunities with a fan base across all categories of sport. But all is not as it seems… Challenges Like Never Before NASCAR has a …

MoZeus Upgrades State-Of-The-Art Reporting and Analytics Platform

Marketing technology leader partners with Sisense to deliver advanced business intelligence software. Atlanta, GA – November 29, 2016 MoZeus Worldwide, a global leader in marketing solutions and experiential technologies, is pleased to announce a significant upgrade to their Consumer Intelligence (CI) software, a proprietary analytics and reporting platform leveraged by Fortune 1000 companies.  In partnership with Sisense, the only business intelligence solution that allows brands to easily customize and analyze …