The Evolution of Technology in Experiential Marketing

In its earliest form, experiential marketing consisted of tactics so simple that they might not even be considered “experiential” today. For example, CPG companies relied heavily on free sampling to allow consumers to experience the benefits of their products in the hopes of inciting an in-store purchase down the road. Though oftentimes a successful strategy, companies started turning to ‘digital carrots’ to entice people during activations. Flash forward to today, …

Is the Data You Capture at Your Event Safe?

When you enlist the help of a third party to manage your event marketing programs, you entrust with them not only the execution of the program and its engagements, but additionally the sensitive information of your customers and event attendees. One item that should always make the top of your checklist when planning for the activation is data security. Your customers trust your brand; that’s why they keep coming back. …

Experiential ‘Game’ Changers

What makes branded games so powerful? With an average engagement rate of 86-90% (CMO), interactive games provide a non-intrusive, non-interruptive way to grab your consumers’ attention…and keep it. When executed successfully, engaging audiences with the use of interactive games is proven to put people in a “flow” state between frustration and boredom – a mental state that facilitates extremely ideal conditions for learning, motivating and influencing (Learnovate Centre). DID YOU …

Why You Need To Know More About Chatbots

80% of companies want to integrate chatbots by 2020, so let’s find out why. To clarify, chatbots are programs that have the ability to communicate with people over the internet. Have you ever been sent to a chatroom after experiencing an issue with purchasing a product? That was a chatbot you complained to. Have you ever held down the home button on your iPhone to ask Siri a necessary yet …

MOZEUS WORLDWIDE HIRES INDUSTRY VETERAN TO LEAD NEW CHICAGO EXPANSION

Atlanta, GA – OCTOBER 20, 2016 – MoZeus Worldwide, a global leader in marketing solutions and experiential technologies, is pleased to announce the hiring of Eric Shankman.  Shankman will act as Managing Director of the MoZeus-Chicago office and focus on strategic growth and partnership development. Shankman joins MoZeus after spending the last 12 years as Group Director of Experiential at Geometry Global. In his role there, Shankman worked with several notable …

HOW TO: Grab A Millennial’s Attention As A Brand [PHOTOS]

As a 23 year old that just graduated college, people are constantly trying to label me as either a young millennial or a generation Z. Either way, the name generally refers to someone with the attention span of a gnat. I’m here to tell you that isn’t (necessarily) true. Call my squad what you want, but I like to think we’re actually very in-tune to what we think is important. …