Celebrity Photo Apps
An untapped revenue stream for agents
ABOUT MOZEUS PHOTO APPS
Celebrity Photo Apps by MoZeus offer a unique opportunity for agents, managers or agencies who are looking to extend awareness and create additional revenue streams without PAYING any upfront fees.
In 2010, MoZeus released a cutting edge photo technology that allows people to obtain something they can’t get on their own - a special photo right next to their favorite celebrity. Similar to green screen technology that you see at events, MoZeus uses its augmented reality software to digitally embed celebrities into the actual phone display - thus allowing a consumer to stage the perfect photo and create a memory.
The application has several revenue streams including sponsorship and mobile advertising fees as well as the traditional $.99 per download model. Lastly, with the popularity of Twitter and the platform’s ability to reach millions of people quickly, this type of app can become an overnight sensation from one TWEET. Conservative forecasts for athletes or celebrities range from $100k to $1mm plus.
THE PHOTO APP PROCESS
Step One
The overlay image shows up on the phone display and the app is ready to go. If the celebrity provides access to multiple photos incorporating their likeness, the consumer can swipe their finger across the screen to change to a different overlay or do so from a gallery. This means new overlays can be added to the app daily, such as recent photos from a big event, like the Grammys or a game.
Step Two
Upon selecting the desired overlay, the consumer lines up a great shot and snaps the photo.
Step Three
After taking the photo, the consumer will have options to immediately post the final photo to Facebook or other popular social media outlets like Twitter. The consumer will also be able to MMS or email it directly from the app. The photo doesn’t need to be saved or uploaded. Everything happens in real-time which leads to an immediate viral impact across multiple channels.