Marketing technology leader partners with Sisense to deliver advanced business intelligence software.
Atlanta, GA – November 29, 2016
MoZeus Worldwide, a global leader in marketing solutions and experiential technologies, is pleased to announce a significant upgrade to their Consumer Intelligence (CI) software, a proprietary analytics and reporting platform leveraged by Fortune 1000 companies. In partnership with Sisense, the only business intelligence solution that allows brands to easily customize and analyze an extensive range of datasets, MoZeus partners will now have access to dynamic new features to advance their post-event reporting and decision-making.
Initially launched in 2010 to aid sponsorship activation, shopper marketing and lead generation, the Consumer Intelligence platform was specifically engineered for marketers and advertisers looking to measure ROI and KPIs. Consumer Intelligence offers a 360-degree solution for best-in-class data capture, reporting and analysis – featuring real-time data visualization, hyper-custom segmentation and unique bench-marking capabilities.
The Consumer Intelligence platform offers several industry leading functions, including:
- Dynamic user experience, with updates to data streams and charts in real-time
- Interactive, easy to navigate data-visualization dashboards
- Custom insights and in-depth reports that provide relevant and actionable data
- Scale to reflect different metric sets and hierarchal views
- Advanced capabilities to filter and drill down datasets
- Speedy data queries and access that allows thousands of simultaneous queries in seconds
Scott Sheppard, President and CTO recently commented on the new release at Event Tech 2016 in Las Vegas, Nevada, “We are extremely excited about this next-generation release of our Consumer Intelligence platform. The ability to model increasingly larger and complex data sets with custom design and visualization allows us to make our client’s data actionable. Other platforms in the marketing space don’t allow ad-hoc data exploration, and require pre-defined drill paths/filters. As a result, they don’t scale well. Equally as important, others solutions tend to be more expensive to construct and maintain.”
MoZeus is the industry leader in digital data collection, CRM exports, third-party transfers and brand software integration. Since inception, MoZeus Worldwide has collected more than 50 million data points for the world’s largest brands, including Toyota, Lexus, Scion, Kia, Ford, Mercedes-Benz, Nissan, Mazda, State Farm, Country Financial, Jim Beam, Proctor & Gamble, and Blue Cross Blue Shield.
ABOUT MOZEUS WORLDWIDE
Headquartered in Atlanta, GA, MoZeus Worldwide creates and delivers world-class digital engagement solutions across the activation space, specializing in Digital Data Collection, Photo Marketing, Instant Win Games, Interactive Games, Digital Data Collection, RFID, Video Marketing, Sweepstakes, Custom Dashboards, Reporting and Data Analytics. For more information on MoZeus Worldwide please visit www.mozeus.com or call 1-888-YMOZEUS (966-9387).
Sisense simplifies business analytics for complex data. Powered by its unique In-Chip and Single Stack technologies – Sisense delivers unmatched performance, agility and value, eliminating much of the costly data preparation traditionally needed with business analytics tools. Sisense provides a single, complete tool to analyze and visualize large, disparate data sets without IT resources. With more than one thousand customers in over 50 countries, including global brands like Target and Samsung, Sisense was recently designated a hot company to watch by CIO, CRN and Information Management.