EXPERIENTIAL MARKETING COMPANY LAUNCHES SMART DONATOR SYSTEM TO IMPROVE THE CONSUMER DONATION PROCESS
Atlanta, Ga.- May 09, 2012 – MoZeus Worldwide, creator of the experiential marketing SMART Activator application, recently launched the SMART Donator mobile payment processing system to improve cause marketing campaigns. The SMART Donator, a part of the SMART Activator platform, allows brands or organizations to engage consumers with interactive real-time applications prior to asking for donations, which typically garners more positive results.
Brands and organizations can utilize MoZeus Worldwide’s experiential marketing bundled “toolbox” of real-time applications to engage consumers with a variety of customized, experiential promotional tools for smartphones and tablets, including photo/video marketing, instant win games and augmented reality. After interacting with these promotional applications, consumers at a cause marketing event will be prompted to make a donation by swiping a credit card using ROAM Data technology. Once the credit card is swiped, its data is immediately encrypted. All transactions are processed in real-time, so that data is not stored on the mobile device, boosting the security of the transaction.
Among the cause marketing organizations utilizing the SMART Donator processing system, the AARP Foundation, in conjunction with NASCAR, most recently engaged in its services to promote the Drive to End Hunger program, an initiative to develop long-term solutions to end the root causes of hunger in adults ages 50 years and older. The SMART Donator system will be used at all AARP-sponsored NASCAR races in 2012.
“We are grateful that we are able to partner with so many worthwhile causes and organizations to engage consumers and persuade them to make a difference,” said Charles Jones, Chief Operating Officer of MoZeus Worldwide. “Our customizable SMART Activator application is designed to interact with consumers before asking for donations, which are overseen by the secure SMART Donator payment processing system. We offer brands and organizations the innovative experiential marketing technology required to capture a consumer’s attention and the mobile payment software necessary to ensure a safe, reliable donation transaction.”
For more information on MoZeus Worldwide’s experiential marketing “toolbox” of applications or to learn more utilizing the SMART Donator mobile payment processing system for a cause marketing event, click here or call 1-888-YMOZEUS(966-9387). To learn more about the AARP Foundation and the Drive to End Hunger program, visit www.drivetoendhunger.org.