MoZeus Worldwide Selects CO&P as Public Relations Agency of Record
Mobile Marketing leader taps Atlanta agency to support across its various product divisions and corporate communications initiatives
Atlanta, Ga. - September 18, 2012 -
MoZeus Worldwide, a mobile-marketing and content management software company, has selected CO&P Integrated Marketing as agency of record to support its communication efforts for its full portfolio of product divisions, product launches and corporate communications initiatives. CO&P is a privately-held integrated marketing communications firm headquartered in Smyrna, Ga.
“We are extremely excited to be partnering with CO&P, an agency with a unique expertise and emphasis on integrated marketing,” stated Charles Jones, Co-founder and Chief Operation Officer for MoZeus Worldwide. “CO&P has built an outstanding reputation for unparalleled client service, and innovative strategies across media relations and marketing communications. We welcome them as new colleagues and look forward to capitalizing on the expertise they bring to the MoZeus brand.”
CO&P has already begun collaborative efforts with MoZeus to develop integrated marketing plans with an emphasis on PR and media relations, in support of several critical product initiatives for 2012. One such program is the partnership with NFL legend Ray Lewis on a product rollout and promotion that kicks off in November.
“Our goal at CO&P is to combine a relentless commitment to client service with truly innovative strategies and solutions that drive the level of tangible results that our clients desire,” said Amy Parrish, President and Chief Marketing Officer at CO&P. “We are excited about the opportunity in front of us with MoZeus and the exciting campaigns we’ll be a part of across their various product divisions.”
About MoZeus Worldwide
Headquartered in Atlanta, MoZeus Worldwide is a next generation mobile marketing and content management software company. Their SMART Activator application, the most-used event marketing application in the world, provides a comprehensive "toolbox" of innovative, cost-efficient experiential marketing platforms and mobile applications in one cutting-edge bundle that utilizes smartphones, Facebook, email and photo/video sharing to provide real-time consumer results. To date, MoZeus has worked with more than 200 brands, agencies and sports properties for more than 100,000 event days, which has resulted in ten million unique leads and 30 million survey questions answered. Notable clients and properties that utilize MoZeus include Ford, Verizon, Coca-Cola, Comcast, AT&T, Beam Global, Kraft, Starbucks, Nissan and Harley Davidson, among many others. For more information please call 1-888-YMOZEUS (966-9387) or visit www.MoZeus.com.