TOYOTA, LEXUS AND SCION SELECT MOZEUS FOR ENTERPRISE DATA COLLECTION PLATFORM
Atlanta, GA, October 4, 2014 – MoZeus Worldwide (www.mozeus.com) is pleased to announce an enterprise-level partnership with Toyota Motor Sales. MoZeus will manage all electronic data collection initiatives for Toyota, Lexus and Scion at consumer events, including auto shows, music, food & wine festivals and sports-sponsored properties. In addition to enterprise data collection solutions, MoZeus will provide Toyota Motor Sales unlimited-access to the SMART Activator application, the critically acclaimed digital toolbox used to engage consumers at live events. Toyota Motor Sales will leverage MoZeus’ photo and video marketing tools, instant win games and RFID technology.
Charles Jones, Co-Founder and Chief Operating Officer at MoZeus recently commented on the partnership: “We’re very excited to be selected as the enterprise data collection partner for Toyota Motor Sales. We went through an extensive RFP process that lasted more than a year and to be awarded the business is very humbling. We are very much looking forward to learning the Toyota Way while meeting and exceeding their goals. We do believe there is an art to engaging consumers and capturing valuable, pertinent data for re-marketing purposes. For the coming years, our goal is to standardize this art-form across the Toyota, Lexus and Scion brands.”
MoZeus Worldwide will provide their data collection and event technology solutions at hundreds of national and regional events in the United States and Canada, including Bass Pro Shops Ride & Drives, Dew Tour, and Motor Sports events, including NASCAR, Motorcross, and NHRA.
Jones added: “While we’ve experienced great success in our first five years of business, the opportunity to represent Toyota at such big events is exciting. We believe our SMART Activator platform is a perfect fit for their initiatives.”
Headquartered in Atlanta, GA and founded in 2010, MoZeus Worldwide is a mobile technology agency dedicated to helping brands and marketing agencies interact with consumers. Since inception, MoZeus has worked with more than 400 brands on four different continents, North America, Asia, Europe and Australia. MoZeus counts multiple Fortune 500 companies and Top 100 experiential/promotional marketing agencies as clients including Mercedes-Benz, Kia, Honda, AT&T, Coca-Cola, Country Financial and Harley-Davidson.
For more information on MoZeus Worldwide or to learn more about the SMART Activator platform, please visit www.mozeus.com or call 1-888-YMOZEUS (966-9387).