EXPERIENTIAL TECHNOLOGY LEADER TO ADD NEW SOFTWARE TO EVER-EXPANDING PLATFORM
Atlanta, GA – JULY 5, 2016 – MoZeus Worldwide, a global leader in marketing solutions and experiential technologies, is pleased to announce a new internal division primarily focused on integration with Facebook BOT’s. The 6-year old company has been on a fast track since inception, having worked with more than 500 brands spanning 6 continents.
MoZeus, creators of the critically acclaimed SMART Activator, was accepted by Facebook as part of the beta approval process in early 2016 due to it’s award winning experiential technologies. For the past 6 months, MoZeus has dedicated significant resources towards integrating its core marketing solutions with Facebook Messenger, the platform that represents more than 900 MILLION daily active users. MoZeus is currently working with fortune 1000 companies to create custom Facebook BOT’s integrated with MoZeus experiential engagement tools, including instant win games, image recognition software and dynamic data collection.
The new Facebook BOT division at MoZeus is also focused on developing more efficient solutions for consumers to register for branded experiences in sponsored footprints at live events. By leveraging a Facebook BOT over a traditional registration method, MoZeus will already have access to several common data points including name and email address. This will lessen the barrier of entry for the consumer and allow them to start interacting with brands quicker. Companies will also have an open door to continue follow-up communication versus waiting for the consumer to return or re-engage.
Scott Sheppard, President and CTO stated, “Facebook BOT’s now represent a new strategy for marketers to reach consumers on their terms. Through this communication platform, brands can route specific information, content and activities at the consumer based on their search criteria and what they’re trying to find out. Given our background in building branded engagement tools, this is a natural progression for us. It’s also a terrific fit in terms of what we do. MoZeus can tailor an experience to the consumer based on what they’re actually telling us or requesting. We’re very excited about this new division at MoZeus.”
In addition to building Facebook BOT’s for brands and marketing agencies, MoZeus will also begin deploying innovative customer service tools for partners to use at live events. Rather than having to call a technical support line and talk to someone to troubleshoot an issue in the field, MoZeus has developed a new communication strategy using bot’s. Sheppard added, “We are trying to make the customer service experience more human actually. It’s easier to chat and text versus sitting on the phone. We recognize the changing dynamics of our users and must evolve accordingly. This is one giant step towards that.”
To date, MoZeus has collected more than 1 billion data points and 50+ million unique leads on the SMART Activator platform. Notable clients and properties that utilize MoZeus include Toyota, Lexus, Scion, Nissan, Country Financial, and AT&T, among many others.
For more information on MoZeus Worldwide please visit www.mozeus.com or call 1-888-YMOZEUS (966-9387).