Marriott Hotels has stepped deep into the 4D experiential pool with their new travel booth that incorporates Oculus Rift technology. Named the Teleporter, this walk-in booth allows consumers to essentially visit an exotic destination of their choice for 90-100 seconds and experience everything from the sights, smells and sounds that accompany it.
A 4d experience for travel planning makes a lot of sense. Too often, we click purchase of a travel package or premium hotel without truly knowing what the experience, the personal experience, will be. Sure there are reviews sites with their 500 trusted and verified reviews, but nothing can replace the actual experience. And that is why this 4D experience will really allow true understanding and immersion.
EXPERIENCE THE FUTURE
Who’s in favor of 4D immersion technology rolling out elsewhere? Think of picking any baseball or football stadium in the country. Punch in your seat and actually experience the crowd noise, feel the breeze, smell the beer and pretzels. Or how about sitting in a new car, soaking up that “new car smell” and turning the key to hear the engine purr? Or trying out dishes by grabbing a seat at a new restaurant in town. Imagine being in a bakery and smelling the fresh baked loaf as it comes out of the oven?
The Teleporter won’t ever replace the physical experience, but it sure stimulates the senses in a way that no other marketing tool can ultimately achieve.