Consumers were prompted to download the Super Bowl 50 app and begin exploring the NFL Experience.
Consumers had the ability to select a digital background to be placed on top of.
The Microsoft Kinect software traces the consumer’s body and puts them on their desired background. Green Screen without Green Screen!
Consumer approves their final photo.
Consumer receives their photo via HTML email 30 seconds later.
This is where I'm trying to put the carousel image captions :/