All of the experiences for the Lexus US Open flow nicely in this impressive footprint.
As the consumer arrives a Brand Ambassador (BA) inputs their data.
A picture is taken of the consumer with the US Open trophy. The consumer can watch this on the monitor in front of them.
The consumers recreate the famous Payne Stewart putt from the 1999 Us Open.
A Golf simulator is setup and the consumers compete to see who can get closest to the pin. A Scoreboard keeps track of the leaders.
Kiosks are setup all around the course to give consumers the chance to win prizes, which they can then pick up at the Lexus footprint.