Sprint partnered with MoZeus Worldwide to activate their Lollapalooza sponsorship and create an innovative digital scratch ticket game designed to award consumers entry to the “All-Access Pavilion” at the Lollapalooza concert in Chicago.
Sprint, the official partner of Lollapalooza, created an experiential activation geared to take the festival experience to another level. Sprint created an “All Access Pavilion” with free WI-FI and a chance to win stage viewing passes to watch your favorite performers live at the Sprint Stage.
Sprint partnered with MoZeus to lead their data collection efforts and armed brand ambassadors with an innovative digital scratch ticket game to award winners entry into their All Access Pavalion. MoZeus used its prize inventory technology to control the number of winners that were allowed in.