Samsung Pay leveraged MoZeus technology for customer acquisition and the management and distribution of millions of dollars in digital gift cards that were used as incentives to download their app and register a valid credit card.
In partnership with Samsung, MoZeus designed an incentive-based registration system for consumers to sign up for Samsung Pay at 50+ malls across America during the 2015 Holiday season.
In exchange for signing up, consumers chose a digital gift card from a large retailer of their choice. If participants also added a valid credit card to their Samsung Pay app, they were eligible to choose a larger gift card.
In addition to creating the digital registration program, MoZeus was charged with handling the distribution of millions of dollars worth of gift cards.