Maybelline NY worked with MoZeus to create a photo and instant win hybrid program to start the conversation with consumers at live events. Consumers were encouraged to opt-in to receive brand communication via email and text.
MoZeus Worldwide leveraged it’s proprietary photo clip art and instant win tools to help Maybelline brand ambassadors start the conversation with consumers at live events.
BeautyCon in LA is a huge event in the beauty product industry. This was an opportunity for the brand to connect with makeup artists and lovers alike.
Through MoZeus innovative photo overlay and editing program, as well as digital spin-to-win game, they were able to connect with consumers at the show, and have thousands opt-in to receive additional communication via email and text.