The most recent 1989 Tour featured MoZeus powered kiosks running Windows software designed to take stunning photos and capture consumer data. The Red Tour utilized MoZeus instant win games to engage fans in an innovative manner.
MoZeus has been a partner to KEDS and Taylor Swift for two of the most successul campaigns the music industry has ever seen – The Red Tour and The 1989 Tour.
The 1989 Tour kiosk was an incredibly successful photo booth program in a small footprint. Participants selected the number of people in the photo, and entered each person’s contact information. The 5 second countdown began and the photo was taken and instantly sent in a branded e-mail to the entered contacts. Fans crowded around to interact with the kiosk and take pictures before the show.
The Red Tour program featured an instant win game that allowed consumers to select from different KEDS products with a chance to win T-Swift concert swag! There was also a branded photo opportunity with a real-time e-mail template to download their photo.