EFFICIENT WAY TO REGISTER AND ENGAGE CONSUMERS AT NHRA RACES

Harley-Davidson is a prominent partner of the NHRA Drag Racing Series. They selected MoZeus Worldwide to build a cutting-edge experience to engage consumers within their footprint, with a core goal of capturing leads.

Registration & Tracking • Photo Marketing • Interactive Games • Live Leaderboard • License Scanning

It’s not just a bike. It’s a lifestyle.

Harley-Davidson is known for having one of the best interactive displays in all of motor sports. MoZeus developed software to run on Windows Touchscreens for consumers to register for Harley-Davidson sweepstakes. To speed up thru-put, MoZeus integrated license-scanning technology. This component was a crowd-pleaser to event attendees and also helped guarantee that valid data was being captured for the brand.

To attract consumers into the footprint, there were a variety of interactive components available after registration. Participants created a hard card pass with their image embedded which could then be used to check into other experiences within the display, including: a Drag Race Game with a live leaderboard and a photo opportunity on a Harley-Davidson bike.