MoZeus Worldwide was the digital partner behind these movie promotions. Using proprietary animated GIF and green screen software, consumers were able to put themselves in famous scenes, including Johnny Drama’s infamous Lincoln!
MoZeus has a long history of developing movie marketing programs. New blockbuster hits use all available avenues to build the hype leading up to their movie’s global premiere.
We used infamous/heavily promoted scenes from each movie as the backdrop for consumers to create customized animated GIFs.
Participants chose between color and black-and-white filters for their photo. They then used the touchscreen interface to re-size their photo to fit inside the photo backgrounds to customize each photo in their animated GIF.
The final product was sent in real-time via html e-mail or SMS message, along with messages encouraging consumers to share their creations on social media.