Coors Light worked with MoZeus Worldwide to create an engaging onsite experience for J Balvin’s first U.S. Coors Light Tour. The digital tools were as unique as J Balvin’s urban fusion of Puerto Rican reggaeton beats and Colombian rhythm!
J Balvin is known for creating a unique urban fusion that blends influences from Puerto Rico’s pioneering reggaeton artists, the distinct Colombian rhythms of his heritage and a love for progressive hip hop and R&B.
Charged with creating an exciting onsite experience for Coors Light at the tour stops, MoZeus Worldwide developed several innovative digital tools for brand ambassadors to engage concert-goers. Included in the mix was a photo marketing element using advanced animated GIF software. Additionally, MoZeus created a digital scratch ticket giving everyone a chance to win free stuff.