Chivas selected MoZeus Worldwide to create a stunning digital experience for their Brotherhood campaign. Featured technologies included dynamic data collection, taps to check-in at different stations and recipe creations utilizing Chivas.
MoZeus paired up with Chivas Scotch brand to create a unique, all encompassing digital experience. Consumers entered their contact information and confirmed that they were legal drinking age to participate in the event. After registering, they received Brotherhood Member cards or bracelets that were used to check-in at the other stations.
Stations inside the footprint allowed consumers to take Chivas branded photos, learn about the product and solve clues to win instant prizes. They could also log-in to share their entire experience on Facebook.
Consumers received product education through interactive recipe cards and product information screens. They had multiple options for photo overlays for selfies and group photos. The RFID check-in allowed for easy transition from different kiosk stations. Overall, consumers at the event were attracted to the digital components of this event and it increased their level of brand engagement with Chivas.