As the founding sponsor of the Tribeca Film Festival, American Express had an opportunity to interact with consumers infront of the theater. We helped them make the most of this real estate with an over-the-top photo experience.
MoZeus Worldwide teamed with AMEX and their agency partners to deliver an original photo booth experience titled “Member of Every Jaw Dropping Experience.” at the Tribeca Film Festival.
We built a front-facing Windows kiosk solution with touch screen capabilities allowing the consumer to initiate the count-down and then pose while making an emotional face.
The result was hundreds of happy consumers interacting with the American Express brand in a unique way. This leads to a high number of social media impressions and a successful activation!